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SHOWDOWN: PAJAMAS MEDIA VS. BLOGADS

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By thisistwitchy  •  September 25, 2004 11:14 AM

A few weeks ago, Roger Simon said his new blogger consortium, Pajamas Media, does “not wish to go into competition with Henry Copeland’s BlogAds, which we fully support.”

But in an interview with John Hawkins, Simon’s colleague Marc Danziger seems to suggest a change of heart:

John Hawkins: The advertising deal you’re going to be offering. You say it doesn’t compete with blogads, so what type of ads will Pajamas media be running?

Marc Danziger: Well, yes we will be competing — we’re both trying to get you to run our ads. So on one hand, we will be having a friendly competition for blogger attention. Bloggers can run both, but at some point you start looking like a NASCAR car.

We’re looking at a different group of advertisers – more mainstream and corporate, which we think will pay higher ad rates and do more sustained advertising. But Henry’s done a good job, and there’s a lot we will learn from competing with him.

I think oods are strongly in favor of Copeland, who (a) is good at what he does and (b) has a big head start. But no matter who prevails, the competition should benefit bloggers and advertisers alike.

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