A few weeks ago, Roger Simon said his new blogger consortium, Pajamas Media, does “not wish to go into competition with Henry Copeland’s BlogAds, which we fully support.”
But in an interview with John Hawkins, Simon’s colleague Marc Danziger seems to suggest a change of heart:
John Hawkins: The advertising deal you’re going to be offering. You say it doesn’t compete with blogads, so what type of ads will Pajamas media be running?
Marc Danziger: Well, yes we will be competing — we’re both trying to get you to run our ads. So on one hand, we will be having a friendly competition for blogger attention. Bloggers can run both, but at some point you start looking like a NASCAR car.
We’re looking at a different group of advertisers – more mainstream and corporate, which we think will pay higher ad rates and do more sustained advertising. But Henry’s done a good job, and there’s a lot we will learn from competing with him.
I think oods are strongly in favor of Copeland, who (a) is good at what he does and (b) has a big head start. But no matter who prevails, the competition should benefit bloggers and advertisers alike.blog comments powered by Disqus
A note about comments that fits neatly into a short, fairly unentertaining but semi-informative post
July 24, 2016 10:25 PM by Doug Powers
March 26, 2016 11:08 PM by Michelle Malkin
August 31, 2015 08:57 PM by Doug Powers
February 1, 2015 02:29 PM by Doug Powers
August 26, 2014 10:24 AM by Doug Powers