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Al Gore and Joel Hyatt Unveil Current …

- Set to Launch August 1, Independent Venture Will Be First National Television Network Created For, By and With an 18-34 Year-Old Audience; Google Zeitgeist Data Used to Produce News Feature, ‘Google Current’

SAN FRANCISCO, April 4 /PRNewswire/ — Offering a glimpse of the independent network first announced at last year’s National Cable & Telecommunications Association convention, former Vice President Al Gore and entrepreneur Joel Hyatt, joined by executives and on-air talent, revealed this morning that the name of the new venture, formerly known as INdTV, will be Current. The unveiling of the much-anticipated network’s positioning, logo and prototype programming reel took place at a press conference in Current’s San Francisco headquarters during NCTA ‘05.

Aimed at young people 18-34, Gore sez of his partnership with Google:

“The Internet opened a floodgate for young people whose passions are finally being heard, but TV hasn’t followed suit. Young adults have a powerful voice, but you can’t hear that voice on television … yet,” said Gore, who serves as the network’s chairman of the board. “We intend to change that with Current, giving those who crave the empowerment of the Web the same opportunity for expression on television. We want to transform the television medium itself, giving a national platform to those who are hungry to help create the TV they want to watch.”

The network is built “using samplings of popular Google search data.” Sounds like a perfect match.

(Hat tip: Reader Charles K.)

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