AIR AMERICA: MORE BAD RATINGS
Brian Maloney takes a look at Air America’s dismal performance in the most recent Arbitron ratings, which were released last night:
[In New York City,] WLIB’s tiny 1.2 audience share, for all listeners 12 and older, is the same as for Fall 2004. The audience is actually smaller now than when the station first flipped to the liberal talk format from Caribbean programming.
And the station ranks a whopping 24th place overall.
On Long Island, a distinct radio market, Air America’s WLIB dropped again, to take 31st place overall.
Don’t believe any of the leftist spin, there’s no way to dispute this factual information. If I seem irritated here, it’s because the dishonesty from the Air America supporters has just become tiresome.
KTLK’s general manager wrote to the LA Times, insisting more time was needed to see where his station was headed. But so far, still no growth for the station: it held a flat, miniscule 0.3 share of all listeners 12 and older in the Los Angeles market.
Drop any lower than that and a station becomes too small to show up in the ratings at all.
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