Remember that old phrase, “You never get a second chance to make a first impression?”

Well, the Bush White House has tossed the truism out the window and is rebranding SCOTUS nominee Harriet Miers–now with less religious flavor and more judicial filling!

I would dearly like this strategy to work and for President Bush’s promises about Miers to be true.

But we all know how the New Coke marketing campaign turned out: F-I-Z-Z-L-E.

At least Classic Coke still tastes great. Classic Miers, on the other hand, is much harder on the stomach.

***
Other opinions…
Rush Limbaugh: Crackdown, not “crackup”
Ed Morrissey on the White House do-over plans.
John Fund on outcomes-based nominations.
Ramesh Ponnuru has an overview in the NYTimes on “Why conservatives are divided.”
Paul Deignan asks: How do we know Miers is pro-Roe?