Women aren’t watching the airhead network morning news shows anymore. The Los Angeles Times explores reasons why–including the advent of blogs:

“The very issues that typically get covered on the morning shows are very robust and alive in the blogosphere,” said Pete Blackshaw, chief marketing officer for Nielsen BuzzMetrics, which tracks blog trends. “It’s safe to say that the Internet is beginning to cannibalize a lot of these conversational topics.”

Beth Blecherman, a former “Today” viewer and mother of three, said she has rarely watched the morning show since she began blogging on Silicon Valley Moms Blog, a website she helps run with other mothers in the area. Instead, the 43-year-old Palo Alto, Calif., resident regularly peruses three dozen other mommy blogs for ideas and support.

“Now that I’ve been blogging, the morning shows feel like they’re staged to me, whereas the mommy blogs are pretty authentic — to the point of being almost too honest some times,” said Blecherman, a former senior manager at Deloitte & Touche who now does part-time consulting from home. “It’s a way to get really fresh information from other moms, kind of like a virtual moms group. I don’t see a need to watch the morning shows.”

Exactly.

Who needs a blow-dried TV news reader giving you 12-hour-old stories when you’ve got an RSS reader?

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