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Store owner boycotts Miller Beer

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By Michelle Malkin  •  October 12, 2007 03:17 PM

The national media isn’t interested, but it appears that word is spreading about Miller Lite’s sponsorship of the Folsom Street Fair, San Francisco’s public indecency-fest…and at least one store owner isn’t standing for it (via The Oakland Press, hat tip – reader Gina):

Mike Setto, owner of Orion Keg & Wine Party Store, is boycotting Miller Brewing Co. products until he hears a major apology from it to the public.

Setto said he nearly went out of his mind when he saw the beer manufacturer’s logo on a poster depicting the Last Supper of Jesus Christ with Jesus and his disciples posed as scantily dressed homosexuals. “This is not against homosexuals. This is about the Last Supper, the poster where 13 half-naked people have sex objects in their hands, dirty sex objects and beer and the guys are pretending to be Jesus and his disciples, wearing face masks and all that,” Setto said…

… Setto, a Chaldean native of Iraq, has lived in the United States since 1970 and calls this the most embarrassing thing he’s seen since moving here. Chaldeans are considered one of the Christian minorities originating from the Middle East.

“For so long, there’s been trashing of religion, especially in this country, and I’m just getting tired of it,” Setto said. “One guy trashing another guy’s religion – there’s no accomplishment in that. It doesn’t make anyone’s life better. We should all respect other people’s religion and life would be a lot easier.” On the same note, Setto said, he is not upset with the homosexual community and said he has several homosexual customers who are very respectable people.

“I don’t care what or who Miller sponsors, but there’s a limit to how you do it. It’s just the idea of being on Jesus’ last supper and having sex objects in their hands. I just could not believe a multimillion dollar operation would allow this,” Setto said. Setto first saw the poster on a CNN newscast a couple of weeks ago, he said, but did not start to boycott then. He researched the issue on the Internet and when the salesman for Miller came to his store Wednesday, Setto asked him about it.

“He asked me, ‘How could Miller know about this?’ and I said, ‘Please don’t insult me and say they did not know,’ “Setto said. He decided not to place another order with Miller. Setto usually orders about 20-30 cases a week and figures he’ll lose a lot of money, but it’s not about the money, he said.

“I said, ‘Wait a minute. I sell their beer.’ It’s an opportunity; finally, I can do something to show my frustration,” Setto said.

Good for him.

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Categories: Folsom Street Fair

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