Michelle Malkin » Store owner boycotts Miller Beer

Store owner boycotts Miller Beer

By Michelle Malkin • October 12, 2007 03:17 PM

The national media isn’t interested, but it appears that word is spreading about Miller Lite’s sponsorship of the Folsom Street Fair, San Francisco’s public indecency-fest…and at least one store owner isn’t standing for it (via The Oakland Press, hat tip – reader Gina):

Mike Setto, owner of Orion Keg & Wine Party Store, is boycotting Miller Brewing Co. products until he hears a major apology from it to the public.

Setto said he nearly went out of his mind when he saw the beer manufacturer’s logo on a poster depicting the Last Supper of Jesus Christ with Jesus and his disciples posed as scantily dressed homosexuals. “This is not against homosexuals. This is about the Last Supper, the poster where 13 half-naked people have sex objects in their hands, dirty sex objects and beer and the guys are pretending to be Jesus and his disciples, wearing face masks and all that,” Setto said…

… Setto, a Chaldean native of Iraq, has lived in the United States since 1970 and calls this the most embarrassing thing he’s seen since moving here. Chaldeans are considered one of the Christian minorities originating from the Middle East.

“For so long, there’s been trashing of religion, especially in this country, and I’m just getting tired of it,” Setto said. “One guy trashing another guy’s religion – there’s no accomplishment in that. It doesn’t make anyone’s life better. We should all respect other people’s religion and life would be a lot easier.” On the same note, Setto said, he is not upset with the homosexual community and said he has several homosexual customers who are very respectable people.

“I don’t care what or who Miller sponsors, but there’s a limit to how you do it. It’s just the idea of being on Jesus’ last supper and having sex objects in their hands. I just could not believe a multimillion dollar operation would allow this,” Setto said. Setto first saw the poster on a CNN newscast a couple of weeks ago, he said, but did not start to boycott then. He researched the issue on the Internet and when the salesman for Miller came to his store Wednesday, Setto asked him about it.

“He asked me, ‘How could Miller know about this?’ and I said, ‘Please don’t insult me and say they did not know,’ “Setto said. He decided not to place another order with Miller. Setto usually orders about 20-30 cases a week and figures he’ll lose a lot of money, but it’s not about the money, he said.

“I said, ‘Wait a minute. I sell their beer.’ It’s an opportunity; finally, I can do something to show my frustration,” Setto said.

Good for him.

Posted in: Folsom Street Fair

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#145014

On October 12th, 2007 at 3:18 pm, Defector01 said:

I’m not buying or drinking their crap ever, that’s just my stand.
#145025

On October 12th, 2007 at 3:28 pm, uhangtight said:

the event was not about the homosexual community, it was about sado-masichism and other sexually perverted acts. yes, there may have been a preponderance of the homosexual community in attendance, but there was also heterosexual involvement at the fair (i say ‘fair’ while gagging). it is about participating and sponsoring sexual perversion whether a member of either of the sexual communities! and for that Miller must be exposed as a sponsor of not homosexual events, but sexually deviant and perverted events.
#145026

On October 12th, 2007 at 3:29 pm, pubscout said:

Miller Beer? Oxymoron, no?
#145031

On October 12th, 2007 at 3:35 pm, Jerry said:

Way to go!
#145035

On October 12th, 2007 at 3:38 pm, max said:

i do not like this Miller beer
i do not like it — it tastes queer.
i do not like the Folsom Fair,
i don’t like leather underwear!
i do not like such sex perversion
i really don’t like men with skirts on…
i do not like young kids to see this..
i do not like it; hey is that real piss?
i do not like this Miller beer
i will not drink it; it tastes queer!
#145045

On October 12th, 2007 at 3:52 pm, terrig said:

Love the tip of the hat to Dr. Seuss, Max.
Uhangtight, you’re correct that’d we’d feel the same way if this was a heterosexual event. It’s not appropriate-period.
#145051

On October 12th, 2007 at 3:57 pm, zorro said:

And the boycott begins to take root…

I’ve said it before, I switched to Yuengling Premium Light and it’s much better than Miller Lite.
#145054

On October 12th, 2007 at 4:02 pm, Zippy_Slug said:

A steak restaurant in Houston TX, The Taste of Texas had pulled all of their Miller Beer products some time ago as well. I cannot seem to find a story on it, but it’s been talked about considerably on local radio.

Cheers to this guy as well!
#145055

On October 12th, 2007 at 4:03 pm, One_American said:

You can Folsom people all of the time…

But never again will it be “Miller Time”!
#145063

On October 12th, 2007 at 4:22 pm, On-my-soap-box said:

Is using “Miller” a violation? Oh, only on Gaggle (I will not use them or type their name right evah again)!

Let’s hope more happens before these fair people? find their way to a NASCAR event.
#145065

On October 12th, 2007 at 4:23 pm, Schweggie said:

uhangtight said:
the event was not about the homosexual community, it was about sado-masichism and other sexually perverted acts.

Exactly. Hedonism has no sexual orientation. It’s about the thrill elicited from the sin, from rebelling, dwelling in taboo…
#145086

On October 12th, 2007 at 4:35 pm, Rusty said:

Zorro, compare alcohol content of Yuengling Premium Light (2.7% abv) with Miller Lite (4.2% abv).

I mean, at 2.7%, what’s the point. Might as well be drinking ~~Sharps~~ O’Douls.
#145090

On October 12th, 2007 at 4:46 pm, Kevin K. said:

If I lived near Mr. Setto’s store, I would become a customer of his because of his principled stand.
#145105

On October 12th, 2007 at 5:05 pm, yt1300inHtown said:

Rack!

I have not had a Miller product since I read about this.
#145111

On October 12th, 2007 at 5:14 pm, Grey Fox said:

Rusty,
Some of use just like the taste and don’t care about the alcohol content. As a matter of fact, I didn’t care much for straight rum simply because all you can taste is the alcohol. It was good with coca-cola or Sunny-D, though.
#145116

On October 12th, 2007 at 5:17 pm, Red Righter said:

At my place of employment we serve Miller beer. I now steer customers to other beers.
#145128

On October 12th, 2007 at 5:28 pm, Rusty said:

Some of use just like the taste and don’t care about the alcohol content.

If that’s the case then why are you drinking Miller Lite or Yuengling Light? Have a Guinness. Same abv as Miller Lite and less calories than skim milk!
#145129

On October 12th, 2007 at 5:33 pm, docflash said:

Give the man some big props,if you live in the area stop by and buy something from his store,even a pack of gum,he cant be the only one doing this,deep pockets Miller may get the message.
#145132

On October 12th, 2007 at 5:36 pm, tbonemel said:

I almost wish I was a beer drinker so I could join the boycott. The depravity of Folsom Street was unbelievable. Miller’s sponsorship was equally as depraved.
#145133

On October 12th, 2007 at 5:39 pm, Jay777 said:

I’m done with em forever. Didn’t really care for them to begin with.
#145136

On October 12th, 2007 at 5:46 pm, zorro said:

On October 12th, 2007 at 4:35 pm, Rusty said:
Zorro, compare alcohol content of Yuengling Premium Light (2.7% abv) with Miller Lite (4.2% abv).

I mean, at 2.7%, what’s the point. Might as well be drinking Sharps O’Douls.

For more than just thirst, it’s a Singha. It’s around 6%.
#145138

On October 12th, 2007 at 5:49 pm, D-Hoggs said:

Rusty, I don’t know where you are getting your info, but it’s incorrect. The alchol content of a Yuengling Light is 3.8.
#145140

On October 12th, 2007 at 5:50 pm, Grey Fox said:

Actually, I and my father usually drink Sam Adams, Heinekin, or Michelob. I have had Guiness and liked it. Usually it is a matter of what decent beers are available at a good price, as we can’t afford to buy expensive stuff and would drink Budweiser.

Hopefully in the very near future we’ll try brewing our own. Looking forward to that.
#145141

On October 12th, 2007 at 5:53 pm, Grey Fox said:

Hey, you can get smileys! lets see what I can get..
>:) >:(

Oh, will NOT drink Budweiser
#145149

On October 12th, 2007 at 6:02 pm, Snooper said:

I wish I did drink horse-froth. I could then boycott it.

Kudos to the store owner!!
#145163

On October 12th, 2007 at 6:27 pm, The Raging Republican said:

I’ve been boycotting Miller for a long time….. They have in the past also made major contributions to the ACLU. Go figure!
#145168

On October 12th, 2007 at 6:32 pm, RedWinged Blackbird said:

Hopefully in the very near future we’ll try brewing our own. Looking forward to that.

I’ve been doing that off and on for about 12 years. The worst beer I’ve ever brewed was better than the best beer I’ve ever bought.
#145169

On October 12th, 2007 at 6:32 pm, BobK said:

I don’t drink that crap and I haven’t bought it for friends since they put up some money for the “illegal” immigration rights march in Chicago.
#145184

On October 12th, 2007 at 7:02 pm, Bob68 said:

I did the only two things I could reasonably do: No longer buy their products and write their company.
#145218

On October 12th, 2007 at 8:14 pm, puhiawa said:

These people are perverts and Miller thinks perverts are cool. Well it is not and neither is Miller. Now that Miller wants to merge with Coors, I suggest there is no better time to complain.
#145238

On October 12th, 2007 at 9:07 pm, southsideironworks said:

I drink beer, I drink a LOT of beer. Miller products don’t even come in on my radar anymore.

PBR Me ASAP!
#145243

On October 12th, 2007 at 9:18 pm, The Raging Republican said:

On October 12th, 2007 at 9:07 pm, southsideironworks said:

I drink beer, I drink a LOT of beer.

Mmmmmmmm………..beer!
#145273

On October 12th, 2007 at 10:35 pm, Rusty said:

Rusty, I don’t know where you are getting your info, but it’s incorrect. The alchol content of a Yuengling Light is 3.8.

Link and Link re the 2.7 number.

I’m seeing the 3.8 number as well. I remember buying a 12 pack of these and seeing the 2.7 number on the bottle. I think I ended up pouring them down the drain.

Bad news you guys, I’m drinking an MGD as I type this.
#145299

On October 13th, 2007 at 12:29 am, RetFireman said:

I’m a Bass, Guiness (Black and Tan), Newcastle, Watney’s or Sam Adams man myself. Miller always gave me a headache and I haven’t had any of their beer in at least 15 years. Guess I’ll just continue my Great Britain Beer ways.

Boycott by default…gotta love it.
#145311

On October 13th, 2007 at 1:49 am, CC said:

So when the people speak, the numbers increase and word gets around quickly. When the bottom line starts to be affected, the company will suddenly start apologizing and groveling, but hopefully the people won’t be taken in.

Stay with the beer you went to in protest of the filth that was condoned by Miller.
#145314

On October 13th, 2007 at 2:12 am, Burner said:

But they showed Miller is recycleable
which should exite the Libtards
#145333

On October 13th, 2007 at 5:09 am, Ombre Rose said:

GOOD FOR SETTO!

God bless His family!
#145370

On October 13th, 2007 at 9:02 am, TMoney said:

Setto is a man of strong principle; if only his strength and resolution were contagious, we could send him to Washington DC to spread it around
.
I’m not going to begin drinking, just so I can boycott Miller, but if anyone knows of other products they have a major hand in, let me know.
#145379

On October 13th, 2007 at 9:29 am, Conservatives R Us said:

I say fantastic. It was refreshing for a change to hear other’s outrage over such vileness, and i loved that jingle..
“I do not like this Miller beer”

Not selling is a sweet idea!
#145452

On October 13th, 2007 at 1:01 pm, capitano said:

Miller has a new ad campaign featuring a rotund route salesman who goes into fancy schmancy restaurants (see this video $11.50 Hamburger) and removes the Miller from their coolers and shelves because the restaurant/store doesn’t comply with the image of Miller’s “Everyman” philosophy.

A clever video artiste could have some fun with a “Mike Setto-like” store owner turning the tables on Miller. As the route driver says: Mess with the Highlife and the Highlife will mess with you.
#145459

On October 13th, 2007 at 1:27 pm, ajmontana said:

lol capitano,
We touched on this on an earlier thread and yes you could do some magic with that BS commercial. Another slogan of theirs is.
“Clean up on aisle common sense”
They should heed their own advice.
#146291

On October 15th, 2007 at 3:51 pm, GaijinBob said:

Miller has a new ad campaign featuring a rotund route salesman who goes into fancy schmancy restaurants (see this video $11.50 Hamburger) and removes the Miller from their coolers and shelves because the restaurant/store doesn’t comply with the image of Miller’s “Everyman” philosophy.

If you look in the comments section, all the Miller employees are praising the CM to high heaven.
What we need is a “rest of the story” video showing the beer that was taken from the restaurant being delivered to the S&M-fest.

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