Absolut’s new ad campaign: Celebrating “eight-inch member measurements”
When you think Absolut, think reconquista…and now “eight-inch member measurements.” I thought this was a spoof when I first read it. It’s not:
In an ABSOLUT World All Men Are Created ‘Equal’ and Gay Marriage Is a Celebrated Reality
Monday April 7, 9:00 am ET
World’s Most Iconic Vodka Unveils First-Ever Gay and Lesbian Creative as Part of its ‘In An ABSOLUT World’ CampaignNEW YORK, April 7, 2008 /PRNewswire/ — With its tongue planted firmly in its cheek, ABSOLUT® VODKA, the world’s most iconic vodka, unveils its first-ever LGBT-specific creative stemming from its ‘In An ABSOLUT World’ campaign. Embracing both the humorous and socially conscious, ABSOLUT challenges the status quo by presenting a bold and optimistic worldview that speaks directly to gay men and women. The campaign visually answers the questions “what if everything in the world were approached with the same ideals that ABSOLUT approaches vodka?”
The brand’s two new, daring print ad executions include: “Ruler,” a humorous look at gay men and their fascination with perfect, eight-inch “member” measurements, while “Stadium” engages on the issue of gay marriage when one half of a gay couple “pops” the question during a sports outing.
More from your friend, Absolut tool Jeffrey Moran:
“As a long-time supporter of the gay and lesbian community, we acknowledge that you can’t simply speak to gay men and lesbians as consumers, but instead need to make real connections to their lives which we believe we are achieving with our new creative executions,” said Jeffrey Moran, ABSOLUT® spokesperson. “As a company, we respect gay men and lesbians not simply in advertising messages, but behind the scenes as well. We’re not gay-washing here.”
After watching the far Left politicization of liquor advertising play out, you do feel like you need a drink.
***
Commenter cpodug: “What is it with these advertising agencies today? It used to be that they were trying to sell their client’s goods. Now, all they seem to be about is ‘being an agent for change.’ And they have their clients so buffaloed that they accept this BS as real ‘brand enhancement.’”
***
Related: The Absolut ad article is now the most e-mailed item at Yahoo! News, with more than 6,000 users e-mailing it out.
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Maybe sooner or later they’ll get around to pandering to conservatives
.
Yesterday hubby stopped by the Fort Belvoir Class 6 and asked about removing Absolut from their shelves. He said that many people had been in there asking the same thing but he could write to the idiots at Fort Lee who are in charge of this system, blah, blah, blah.
Yes, my friends-Grey Goose is an excellent choice. Never had the one from TX many of you mentioned but I can vouch for the Goose.
They seem to be doing everything they can to trash the Absolut brand before the sale becomes final.
What is it with these advertising agencies today? It used to be that they were trying to sell their client’s goods. Now, all they seem to be about is “being an agent for change.” And they have their clients so buffaloed that they accept this BS as real “brand enhancement.”
Sorta like UCB(United Colors of Benneton) and their pornographic ads.
Hmmm….so length = smarter?
There is a litany of one-liners I could use here.
ironically, Absolut is making an ad verifying some anti-gay people believe…that gays are simply people obsessed with sex. i’m pretty sure there are gay men who are not obsessed with the perfect member. and i’m sure that the quest for the perfect member crosses gender lines.
they could have made that very campaign funny, had they not sought out an identity group.
#4 On April 8th, 2008 at 12:31 pm, Craig said:
“John Nash, President of Moon City, the agency responsible for the execution of the new gay ads explains, “These two new visions bring a perspective to the ‘In An ABSOLUT World’ campaign that was inspired by a gay point of view, but can easily be appreciated by many people. Gay men and women have long felt connected to the artistic legacy of the brand and these new ads leverage that connection by making the brand relevant in a smart, personal way for gay men and lesbians today.””
What the hell does that even mean?
“Hmmm….so length = smarter?
There is a litany of one-liners I could use here.”
LOL!
Well done, Craig.
#5 On April 8th, 2008 at 12:32 pm, bloghooligan said:
“ironically, Absolut is making an ad verifying some anti-gay people believe…that gays are simply people obsessed with sex. i’m pretty sure there are gay men who are not obsessed with the perfect member. and i’m sure that the quest for the perfect member crosses gender lines.
they could have made that very campaign funny, had they not sought out an identity group.”
Remember (as I’m sure you know), their goal seems to be as much to make a political “statement” as to increase sales.
Enough already. It’s one thing to be creative. But the object of marketing is to sell the product. At least Anheuser-Busch makes no pretense. They sell beer. And they truly support the troops.
I don’t understand some these new advertisments. I thought that an ad for, say, Chevrolet should have a car front and center. And the text should be saying what a terrific car this is.
With some of these new ads, like Benneton, and this new Absolut, I can’t tell for sure what they’re trying to sell me.
Wow, targeting 2% of the population while alienating the remaining 98%. That’s real smart.
cpodug, I think the ad agencies have a PC infestation problem ,just like all those alleged institutions of higher learning.
Really Creepy.
Vodka makers have been selling labels rather than vodka for years. They are running out of territory, it the end of a cycle.
I’ve been noticing that not only Absolut but a lot of the alcohol companies–particularly Budweiser and Miller–are pandering exactly this way to the GLBT community. Why? Why does there have to be a separate market for that? Why do they have to have an “eight inch member” ad? I don’t want the alcohol companies speaking for me. I don’t want to be exploited for a political statement. If you want to sell your product, sell it–don’t tell me that I should buy it because you want to be an “agent of change.” That’s a crock.
Among the many reasons why I drink Grey Goose and Samuel Adams…
I’m a little concerned that the lesbian community may have a difficult time making the “perfect member” assessment. I suppose that additional appurtenances may be required. Hmmmmm
Go Grey Goose!
#10 On April 8th, 2008 at 12:55 pm, puhiawa said:
“Really Creepy.”
Yep.
Possibly more than that.
Might “sick”, or “wrong” be suitable adjectives?
(I know, I know…how terribly p.un-c. of me.)
They should have hired Melanie Bowers to write their ads. At least she can make a rhyme.
Yeah .. And they thought that their ad that “Only ran in Mexico” wouldn’t be seen by anyone else. Maybe someone should mention to them that here in 2008, people have computers that are all networked together or something like that.
rumor has it they were going to use “Members Only” but it was already taken……
Good one aj.
Keep diggin’ Absolut… keep diggin’.
I believe Mr Moran should legally change his name to Mr Moron.
I don’t like this McCaskill person…
Oops wrong thread.
Haha. Agreed. The “perfect member” ad strikes me as counter-productive. The marriage ad sounds great though.
I’m sure these ads will be primarily in gay-centered publications so they probably won’t get the exposure of a billboard.
I don’t drink, but now I’m tempted to buy a bottle of Grey Goose just to poke Absolut in the eye.
gays ARE simply people obsessed with sex, they’re obsessed specifically with HOW they do it, to the point where they gotta tell everybody to justify their perversion. Apparently, even a moonbat liquor company can’t veer away from that truth.
TEEEEEEJ
This is not new at all. Absolut has been known for at least the last two decades for its marketing to the gay community and for its phallic and penis allusions in ads. It’s known as the gay drink. The reconquista thing was new, though.
There’s nothing more to say about this other than that you are wrong. What a broad stereotype.
Based on WHAT rusty, your whiny opinion? Everyone’s got one rusty, just like everyone’s got a backside, and I’m pretty certain if you were to offer yours up, some obsessive sanfran freak would take you up on it.
I’m assuming that there will be a warning label stating “Caution, drinking Absolut may cause objects to appear larger then they really are”
The only asshole here is you.
What’s with all these ads that equate purchasing a certain product with saving the world? Huh? When I drink, I’m drinking to get buzzed, not save the [insert fascist liberal cause here]!
That’s why I drink EFFED-UP MALT LIQUOR!!! Gets you blasted and makes your dates more attractive, yo! Chug one (or twelve) now!
All you have to do is look at a NAMBLA website to understand the destructive nature of the homosexuality. It is a culture obsessed with youth and perverse sex with as many people as possible. Absolut knows that its intended target is focused, first and foremost, on just about every type of sexual activity — and that is why they are marketing their product with a reference to the nature of homosexual sex.
By the way, McDonald’s is doing much the same thing. Take a look at the American Family Association website and you will quickly understand the situation. At least, Absolut is targeting adults while McDonald’s is targeting families with children.
The only brand enhancement going on here is my discovery of brands other than Absolut for my vodka consumption. That would be Skyy or Svedka.
Also, if you want to complain further, consider that Absolut is owned by Pernod Ricard after the Sweedish government sold the brand last month.
Make your opinion known here: http://www.pernod-ricard-usa.com/contact/
Well, we’re starting to get a glimpse of their true target market – gay and lesbian Mexicans who are ardent supporters of reconquista . Those folks must drink one hell of a lot of vodka for Absolut to focus on them at the risk of alienating a large portion of their current customer base.
Wha, huh????
Next up – Absolut’s “Rub-a-dub-dub-Three-men-in-a-tub” campaign.
I don’t drink either but I have friends that do so perhaps I’ll buy a few bottles of Tito’s and pass them out to folks.
shimauma2’s statement was no more a broad stereotype than Absolute’s press release citing “gay men and their fascination with perfect, eight-inch ‘member’ measurements”.
This proves the point I was about to make anyway. If a conservative poked fun at a gay stereotype, they’d be called every name in the book. Libs do it and they’re celebrated as “daring” and “smart”
You are also wrong.
TX Tiger, Publius, Shimauma… Do you actually know any gay people? Maybe just one or two that fit that stereotype?
I’m lucky to know quite a few. Thankfully none of them are HIV positive. None of them are “sex-crazed.” Some are in long-term monogamous relationships. They are great friends and great people.
Your words do a great disservice to them.
There spelling of ‘Absolut’ is one letter short of the correct spelling. Their advertising is the same. Short of reality based perceptions. I would hope that bar owners across the nation stop selling the product. If you want an incomplete product (like transgenders and their ilk) go to S.F. Soon they will have their own nation.
Hmmm….
Anyone else notice the clearly-typed personal slur several posts above, a “gift”, I guess, courtesy of one of our heretonow benign, amusing Trolls?
I think it might even be one of George Carlin’s seven words you can’t say on televiison.
Think this might be enough for banishment?
Michelle, did you see it?
#38, great, timely point. Can’t say I agree with Txtiger or Shimauma on this one, but it is interesting that some broad statements are unacceptable, while others, equally generalizing are kosher.
While I personally find this advertising strategy offensive, but I don’t get as worked up about it as I did the reconquista ad. Besides, the payback from the LGBT target audience will be minimal (~5% of general population and small sub-set that actually read the type of print media carrying these ads). Not an effective use of advertising resources, IMO.
I have to imagine that groups like GLAD are going to be offended by the member comments.
I think Absolut needs a new advertising agency
I stand by it. Only an asshole would joke about people dying from AIDS. If that’s enough for banishment, bring it on.
Considering that the majority of Mexicans are Catholic, wouldn’t it be against their beliefs to drink something that supports ‘gay’ lifestyle? For that reason alone the last two ad campaigns are very different from one another. End result of it all is that ABSOLUT SUCKS!!!!!
I’m with Mookie. TX Tiger was the one who used the language. Hiding a letter with an asterisk doesn’t make a word any more or less obscene.
And mocking those who succumbed to AIDS and calling black people “gorillas”…that’s much, much worse than anything Mookie has said.
well.. i guess they think they’re poking fun… and with an 8-inch member, no less …
And your spelling of “Their” is one letter short and one letter too many of the correct spelling.
“Absolut” is the correct spelling in Swedish, btw.
Well, no. Born and raised in California I have several gay friends of both genders, and for the most part you would never know they were gay. The only difference is who they hit on, and they generally make sure that the person n question WANTS to be hit on before proceeding.
The flamers that flaunt their sexuality are a small minority, much like the redneck gun owners with a beer in one hand and gun in the other who says “Hey ya’ll, watch this!” and ends up on YouTube. Both are a minority who give the majority a bad name.
To my mind Absolut’s campaign is an insult to the gay community… I’m surprised somebody hasn’t raised a fuss from that corner yet.
I wouldn’t drink this crap. God only knows what they make it with…..
Rusty: Anecdotal evidence is useless for understanding a situation, and you consistently refuse to recognize statistical evidence. There are numerous studies of homosexual sexual preferences and behaviors — and you deny every study because you have bought into the left-wing, emotion laden, non-judgmental, non-factual propaganda that homosexuals are “Just like you and me”. Maybe, some day, you will realize that facts, logic and reason actually count for something.
From the Studies: The average homosexual male, has over 500 different sex partners during a lifetime and at least 25% have over a 1000. This has been verified in study after study over the past 3 or 4 decades. You say that homosexuals are in long term relationships, but conveniently hide the statistic that the average relationship is less than 18 months. The long term relationships you mention are not generally monogamous – only about 3% are monogamous. Finally, do you really think that a homosexual with HIV/AIDs is going to confide in you that they are infected? unless, of course, you are a homosexual. And, by the way, the HIV/AIDs infection rate among homosexuals is rising because homosexual sex is risk taking behavior. (Even GLAAD admits that 70% of HIV/AIDs victims in the USA are homosexual – it is a gay disease.)
Oh oh, Ahmamadjihad’s days might be numbered if the imams ‘put the two together’…if ya know what I mean.
Some straight men have sex with underage girls as well. Does that mean that all heterosexuals are pedophiles? Since all homosexuals are child predators, and all heterosexuals are as well… then everybody must be sick, except perhaps the bisexuals and those who engage in bestiality?
Painting with too broad a brush just gets paint on everybody.
AGHAHAJAHAHAHAHAHAHAHAHAHAHA
….
….
HAHAHAHAHAHAHA
I double dog dare you to find one of these studies from the past “3 or 4 decades.” And yes it has to be from a credible source.
Man, I’ve never been in a relationship for over a year. Eighteen months seems pretty good by my reckoning.
Anyways, long story short, I am calling you out on your lies. The highest number I could find for the average male homosexual was 43. And that was from a conservative source.
43. With many grains of salt. Not 500.
You are a liar who is not able to argue in good faith. Try selling your BS somewhere else. I’m not buying it.
Tank, my favorite part of the “gays are obsessed with youth and sex” bit is just how obsessed everyone was with youth. That line of attack on the “gay lifestyle” would mean a lot more if stores weren’t selling Catholic schoolgirl outfits!
Do you go there often, tanksoldier? Seem to be quite the expert on it. Myself, I prefer to stay off FBI watch lists.
I wonder if Absolut is going to come out with a bottle shaped like a vibrator next.
Rusty,
How dare you question “the Studies”! I mean it it were some studies or several studies, that would be one thing. But “THE Studies” are infalliable.
You just hate America.
There is no heterosexual website comparable to NAMBLA. You say that painting with too broad a brush just gets paint on everybody. However, painting with a teeny-tiny non-judgmental brush means that you will not get recognizable paint on anything. In this case, you will essentially accept any rationale for perverse behavior because it isn’t nice to confront its destructive nature.
Also, by saying that some straight men have sex with underage girls is simply a deflection of the reality of homosexual sexual practices in general. Homosexuals are a youth obsessed, sexually focus perverse sub-culture. A very recent Canadian study indicates that homosexuality tends to die out in middle age — but the experts who did the study don’t know why this happens? To me, it is obvious – homosexuals prefer young men as conquests and young homosexuals only service older men for the money. Add in disease and suicide, and you get a lifestyle that is going to shorten any life. (By the way, most of the “best” homosexual I know do everything possible to remain beautiful and youthful to attract a potential conquest, or to ward off the aging that makes them unattractive to a new group of potential conquests. They are very uncomfortable with the normal aging processes)
Well, Absolut is definitely off the shopping list here. The one thing to do is get the word out on this. MSM won’t do it. They have become a disgrace like Miller Lite. The way things are going, I may end up with tap water on the rocks.
And here we go again. Discredit the studies even if you haven’t seen them. Typical left-wing approach to reality – if you don’t like it, just don’t believe it. I guess if you have six fingers on your hand, and you don’t like it, you will count to five and stop.
I’m sorry, but I won’t accept this as fact unless it’s THE Canadian study.
Good thing straight people don’t use Botox!
Why must some comments make me agree with Rusty and other trolls?
Perhaps you could at least link to these stories publius? you’re not doing your side any favors by not.
Little hard to see them when you can’t properly cite or link to them.
I am Googling up a storm trying to find these studies. They do not exist. I found something that went up to 43 sexual partners per homosexual male. It’s in a piece about the evils of gay marriage from a conservative paper so I have my doubts.
But your 500 thing is so obviously and hilariously phony. I mean this…if you’re kidding around and just having some fun, you are very funny. If you’re serious, then, wow. I didn’t know people like you actually existed.
Hmmm… so every homosexual has hundreds of sexual partners, is sex-obsessed 24/7, cares not for sexual safety, is compelled to broadcast their sexuality and, when capable, sexual acts, prefers underage boys, is an unrepentant sexual predator, and has AIDS.
Hmm… I just cant seem to figure out what I’m doing wrong here. Hopefully some heterosexuals quoting dubious studies cant straighten me out. *CHORTLE*
publiuswarmac9999,
Could you please provide links to these studies that you are citing? I’d like to take a look.
This is so weird… what could the strategy be? Could the creative brief state the the goal is to generate massive free publicity by invoking the rage of main street? Or are they trying to destroy the brand? or position it as an under dog in some populist way??? Are the creatives smoking crack?
I don’t know but, I hope team Obama hires them.
Sorry, but I am not going to do your homework for you. I doubt that those who have recently posted have any interest in the studies related to homosexuality. The information is there to be researched, and it is interesting that only one individual indicated that they did any research — and they found that homosexuals had 43 different sexual partners and then wrote it off as something from a conservative paper. Just plain silly.
Here is an example of a website that has information on homosexuality and lesbianism. It is filled with statistics, but it is a Christian website — and as we all know Christian websites are all filled with lies.
http://www.exodusglobalalliance.org/ishomosexualityhealthyp60.php
That’s not homework, it’s called sourcing materials. When you make claims you have to back them up. I’m guessing you would ahve done that already if you had a reputable source. Needless to say, IhateGays University is not a reputable source.
Drink bourbon instead. Made in the USA, distilled right here in Kentucky.
See, here’s the problem with citing incomplete facts. The Canadians use the metric system, so one of their metric years is actually about 1.9 of our imperial years. So in fact the homosexuality is dying off at around 80. Right around the time the actual person dies.
Do you listen to Tammy Bruce at all? Whoa…it’s all sex, ALL THE TIME! I mean, just look at her website! It’s all…wait…she’s talking about the border fence and 9/11 and Iraq? I guess she didn’t get the memo!
Here is another source – and this source has citations to studies. Of course, it too, is one of those Christian sites that lie all the time.
http://www.believershomepage.com/homosexual_stats.htm
publiuswarmac9999,
Quoting your 1st link:
Now I’m starting to have some fun. Here is another site that doubts the Kinsey statistics on the percentage of homosexuals in the country. The Kinsey estimate was 10%, but the reality is closer to 2%.
http://www.leaderu.com/marco/special/spc11b.html
fyi to the point of above discussion…
…
http://familyresearchinst.org/FRI_EduPamphlet3.html
Uhhhh, I posted here & I don’t have any interest in studies related to homosexuality (unless my taxes are paying for them, but that’s a different story…)
I thought the thread was about the distasteful marketing of a certain brand of really lame vodka…
They might now be “lying” but they’re certainl playing hard and loose with the facts.
for example “David McWhirter and Andrew Mattison conducted a non-random study of 156 stable committed male homosexual couples. They found that none of the over 100 couple that had been together for more than 5 years had been sexually monogamous or exclusive. ” Sorry, but you cant draw any statistical conclusions on a non-random study. the liklihood is severe selection bias. Or how about this one
“A major study by Bell and Weinberg revealed that 78% of male homo- sexual “affairs” (relationships entered into with an intent of commitment) lasted less than three years. Only 12% lasted five years or longer.” Interesting that they don’t compare this number to heterosexual couples.
Needless to say, I didn’t marry every girl I dated, nor have I married 12% of the women I’ve dated.
Those websites are a joke. That you would bring up that there Christian deflects from the issue that they’re using incomplete comparisons and generally not being very academically honest.
I’m with Danimal. Bourbon for all!
And Publius, no fundamentalist Christian studies don’t count. And yes they’re filled with lies.
Studies should be, you know, objective.
TheOtherSide: 24% is not an average – something closer to 50% is an average. So, if you checked the site, then you should be able to provide the complete set of statistics, not just a small select segment of the numbers.
You see, this is why I wasn’t going to do your homework for you. I am not going to judge for you — I will let the numbers and the full breadth of informative items speak for themselves. If you want to continue with your non-judgmental “It just can’t be and I won’t believe it approach”, then nothing I say or show will change your mind. It is up to you do decide — yes, that means make a judgment call on what you see.
Ditto that.
I agree. It’s just too bad that what passes for a legitmate academic study these days is not much better. Which is part of the reason why the drivel publius linked to is accepted by some. All the agenda pushing by the academic world has hurt its credibility in the social sciences.
Put it on a really dorky shirt: “Thread drift happens”
Taylork: And that is exactly why I refuse to do your work for you. If you wish to dismiss and ignore, then nothing I can say will change your mind — and for that matter, no study will ever suffice. At least there is a study as opposed to Rusty’s anecdotal commentary that can be made up to dismiss the problems associated with the homosexual lifestyle.
I would point out that every site mentioned would almost certainly be under attack by homosexual using the “it’s just a bigoted Christian site” logic. If you follow that logic, then any Christian site must be very careful in citing statistics and drawing conclusions to avoid the complaint that “they just made it up”. If you are going to try to help homosexuals and society at large, you better be reasonably sure of your facts and your sources. “The I have a nice homosexual friend” simply isn’t going to deal with any reality, but it is certainly a darn good place to live if you want to believe in the “will and grace” fantasy world.
Almost all ads for premium spirits have some kind of sexual connotation. The only reason people are pretending to care about this one is that it’s targeted towards gays.
publius, you obviously belong to some sort of goofy and very extreme fundamentalist Christian cult, and said cult requires you to hate gay people. They tell you homosexuality is deviant and sinful and provide you with all sorts of “proof” of the same, and you lap it up just as quickly as you can. Lots of issues there I’m sure. Your very dark and disturbing corner of the conservative movement is very embarrassing to mainstream conservatives.
BTW, the add is in fairly bad taste, but so what? Lots of advertising falls into that category. Let the free market decide.
I enjoy how MM’s commenting handle links back to this site. There’s no escape!
Sorry for thread jacking.
How about this? Switch back and forth between an Absolut and a Coors. Or, God forbid, combine them somehow.
That way every part of the political spectrum has representation in your tummy and bloodstream.
It’s not about dismissing and ignoring. It’s taking a look at their information, where it’s sourced, then looking at the sources of the information. Seeing that several of the websites you linked only partially sourced their material to fit it’s narrative makes me reject their premise, as I do not beleive they have accurately presented their source data.
That’s me doing my homework.
Perhaps we can agree that Absolut’s latest advertisements cannot compare to some of the advertisements for Bud Light?
http://www.youtube.com/watch?v=JI3Y1auTFpU
It’s what’s known in tthe MM universe as “pulling a Rusty.” Congrats, you’re an eponym.
If you give it enough time LGM might show up and link the ad to abortion!
Are you kidding me? Why does there always have to be some social agenda ingredient to a product’s advertisement? What does this have to do with vodka? How low will Absolut sink until they have no customer base?
Why can’t Absolut sell a product without some underlying social message? Can’t the typical “Drink Responsibly” message suffice?
I would point out that Christians do not hate homosexuals any more than Jesus hated prostitutes. But there is a difference between the impact of the practices of homosexuality in general and the behavior of a single individual. That is why studies are important because they allow people to draw conclusions and to question sources.
Also, I thought this thread was about Absolut taking very specific sides in the culture war — and becoming an advocate for homosexual behavior and gay marriage. If Absolute is going to take that position, then they ought to be challenged at the most fundamental levels of their decision-making. If they are aware of the negatives and are still pushing their product in spite of those negatives, then everyone should at least have some basic understanding of what the negatives really are.
You meanthe one said in a whipser at the end of the commercial and in tiny little print?Reminds me of the Simpsons epsode where they go to Duff Days and Surly Duff is shouting “Drink Duff!” while whispering “responsibly.”
emjem24: I completely agree with you regarding the social agenda tag that now hovers around Absolut. They provide a product that has a very specific impact and they do not need to take any side in the culture wars at all. But once you take a side, then you have to be able to defend that side — and Absolut is now getting justifiably hammered for its anti-American and pro-homosexual advertising agenda.
I’m guessing that there a ton gay men who would take offense to the ruler ad, and not consider it “pro-homosexual.”
In the last 5 days, stock for Pernod has gone up about 8.5%. Now, of course they own many brands, so its difficult to track the influence of any one brand, but if that is justifiable hammering, I wants me some too.