Oh, dear Lord. The hapless Republican establishment has gone and made a public embarrassment of itself again. Can your hearts take much more of this?

Mine can’t:

Hoping to get things moving in a positive direction, House Republicans will on Wednesday begin rolling out their own policy agenda, trying to showcase their differences with Democrats on issues such as health care, the economy, energy and national security.

In a memo to be sent to Republican members today, the leadership hints at a new slogan building on the change message that has already been shown to have political resonance with a public unhappy with the nation’s direction.

It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, “the change you deserve.” The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.

“Through our “Change You Deserve” message and through our “American Families Agenda,” House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day,” said the memo prepared for lawmakers.

Conservatives have spent the entire campaign season eviscerating Democrat candidates who’ve tattooed themselves with the empty “change” slogan. So what do the brain-dead strategists and p.r. market wizards of the GOP go and do?

Wrap themselves in “change.”

What about self-preservation? What about sovereignty? What about consistent adherence to constitutional principles?

Nope. We get more insipid “change.”

The crack research staff at GOP HQ somehow missed that “Change You Deserve” is the marketing slogan for Effexor, an anti-depressant.

Brilliant.

The GOP lemmings deserve everything they’re going to get in November.