Michelle Malkin » The stupid party strikes again: “The Change You Deserve”

The stupid party strikes again: “The Change You Deserve”

By Michelle Malkin • May 13, 2008 11:38 AM

Oh, dear Lord. The hapless Republican establishment has gone and made a public embarrassment of itself again. Can your hearts take much more of this?

Mine can’t:

Hoping to get things moving in a positive direction, House Republicans will on Wednesday begin rolling out their own policy agenda, trying to showcase their differences with Democrats on issues such as health care, the economy, energy and national security.

In a memo to be sent to Republican members today, the leadership hints at a new slogan building on the change message that has already been shown to have political resonance with a public unhappy with the nation’s direction.

It looks like Republicans will counter the Democratic push for change from the years of the Bush administration with their own pledge to deliver, drum roll please, “the change you deserve.” The first element of the party agenda developed over the past few months by the leadership and select party members will focus on family issues.

“Through our “Change You Deserve” message and through our “American Families Agenda,” House Republicans will continue our efforts to speak directly to an American public looking for leaders who will offer real solutions for the challenges they confront every day,” said the memo prepared for lawmakers.

Conservatives have spent the entire campaign season eviscerating Democrat candidates who’ve tattooed themselves with the empty “change” slogan. So what do the brain-dead strategists and p.r. market wizards of the GOP go and do?

Wrap themselves in “change.”

What about self-preservation? What about sovereignty? What about consistent adherence to constitutional principles?

Nope. We get more insipid “change.”

The crack research staff at GOP HQ somehow missed that “Change You Deserve” is the marketing slogan for Effexor, an anti-depressant.

Brilliant.

The GOP lemmings deserve everything they’re going to get in November.

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#320612

On May 13th, 2008 at 9:09 pm, feebiebabe said:

#192 – It will be a sad day indeed, no?
#320622

On May 13th, 2008 at 9:31 pm, GaMidnightRider said:

I have a 5th of JD think i will go drink it now and cling to my religion and guns…

Freedom is never more than one generation away from extinction. We didn’t pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same. Ronald Reagan
#320630

On May 13th, 2008 at 9:48 pm, Misscheryl said:

Everyone has talked about writing in their choice for prez or leaving that part of the ballot blank or just staying home. I’m curious how many are serious about doing any one of these things? I for one I’m serious, I’m not voting for pres.
#320632

On May 13th, 2008 at 9:48 pm, libocrat said:

Luigi, our water and air is much cleaner now than in the 70’s.
Take your lib religion and shove it.
#320637

On May 13th, 2008 at 9:55 pm, tbear44 said:

I am writing in for Rush or Levin, it’s a tough choice.
#320643

On May 13th, 2008 at 10:04 pm, sam.i.am said:

Dog and Ansell show,
Please quit with the Abbott and Costello “Newt’s on first” routine. Back and forth, on and on, “Who can save us???”

Newt is applying for Dhimmi Carter’s old job at the book of the month club. Seriously, is he hard up for cash or what?

Let’s examine his strategies:
1.) Pronounce that Global Warming is real in the hopes that we get a place at the liberals’ table.
2.) Create a legislative laundry list that would be at home in one of Bill Clinton’s State of the Union Adresses.
3.) Repeat mantra of “real change” ad nauseum.
4.) Incite fear in Republicans of dire consequences if we don’t buckle to embrace liberal concepts.
5.) Goto step 3.

This is not 1994. And before we start to celebrate the Republican heyday of the nineties, remember that Republicans:
* Lost the fight over the government shutdown
* Lost to Clinton in 1996
* Lost the impeachment battle
* Lost control of spending priorities
* Lost all credibility as the fiscally responsible party

So please, enough about Newt already.

Michelle is right about the lame slogan, too!

How about:
*Change that Works!
*Got some Spare Change?
*Love America for a Change
*Change your oil every 3000 miles, or we’ll send someone to do it for you because you deserve it
#320653

On May 13th, 2008 at 10:19 pm, greysheepdog said:

sam.i.am

So who’s your huckleberry?
#320700

On May 13th, 2008 at 11:28 pm, Send_Me said:

BLUF: Conservatives cannot reach people on the same level as liberals.
Liberalism is based upon emotions and fallacious arguments (e.g. sound bites.) Conservatism is based upon thinking with our minds (e.g. policy papers.) Conservatives are noticing, just like the smart kid does in 4th grade, that the dumb, popular kids saying, “Vote for me and you’ll have no homework the rest of the year” while wearing the cool clothes and making jokes wins over the crowd. All the while, the “smart kid” is sitting there thinking, “wow, I have all these great ideas, but no one listens to me. I’m boring.” So what does he do? He tries to be as cool as the other kid and loses at the sound of the other kids’ laughter.
Liberals say, “Vote for me and vote for change and a worry free life.” It entices the weak or lazy minded folks. Of course the media laps this up like a thirsty dog because, frankly, they see the ratings for American Idol and Survivor and know what makes TV-addicted people tick.
So, we have the Republicans who try to act as “cool” as Obama and end losing because A) they aren’t cool, and B) they no longer have the good ideas.
Solution: Republicans need to forget 4th grade and, for once, assume the American people have a few brain cells left to discern a good idea from a bad one. What made Reagan’s ‘64 speech so great? He called liberalism out for what it was and communicated something better. Maybe we should look to great Republican leaders of the past rather than potential future Democratic presidents for effective ideas and ways to communicate them.
#320913

On May 14th, 2008 at 8:54 am, Jimmie said:

Actually this tie in with Zubaz could be the smartest thing they have done in a great long while….with each fund raiser letter they can include a sample pack of Zubaz with instructions to save these things until election day. On election day you are to take all you have collected…10-12 of those babies and you won’t feel so bad about voting Republican. Although you may be so anti-depressed that you may need assistance getting to the poling place. I think I may pick up a few shares of Zubaz, this could be really big….
#321850

On May 14th, 2008 at 11:52 pm, Joy said:

Sendme – Excellent analysis! I wish we could find a really good conservative speaker who had the ear of the public.

I don’t see one anywhere. And it seems as if every time we try to send a message, they incorrectly interpret it to mean we want them even more liberal instead of realizing that a true conservative message WORKS.
#324724

On May 16th, 2008 at 8:56 pm, gypsykajak said:

I’m changing parties! Independant.