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The Brangelina-fication of the Obamas

By Michelle Malkin  •  July 28, 2008 01:22 PM

So I picked up that issue of People magazine with the photo-ready Obama family on the cover over the weekend. You know–the cover featuring the young daughters whose privacy Barack and Michelle so sanctimoniously claim to want to protect.

I lost 15 IQ points reading the slavering profile: Michelle hula hoops with her daughters! They’re just like you and me! The kids have slumber parties! They’re just like you and me! Barack did laundry, but he didn’t fold! They’re just like you and me. The kids get small allowances. They’re just like you and me! The Obamas wear normal clothes doing normal things.


It’s supposed to be an “exclusive” first and last look at life at home with the Obamas. Knowing what we know about the Obama we know, it probably won’t be the last. They’ve hawked the kids to Access Hollywood, blabbed about their romance to Us magazine, and plopped Michelle O– the purported “civilian” whom the Obamessiah declares immune from public criticism — in front of the cameras to schmooze the Colbert Show and View demographics. They think the two-faced, tabloid strategy (show their true elitist colors behind closed doors, play the Every Family for the Obamedia sycophants) is working– and given our dumbed-down, celebrity-obsessed culture, they are probably right.

While Snobama complains about “bitter” rural voters who “cling” to their guns and complains about the price of arugula, JustLikeMe&YouMichelle brags about buying her sundresses at discount retailer H&M.


They did everything but pick their noses for the cameras to show their Real People bona fides.

The tabloid world is loving it. Bonnie Fuller hails the Obamas as the “Brangelina of the political world:”

Women come to feel so close to celebrities, they almost consider them part of their circle of friends. More than 60 million women a week now read the enormously influential glossies, and one of their biggest appeals are the “Stars Are Just Like Us”-style features — those regularly featured photographs of stars going about their everyday lives

Celebrity weeklies have successfully enhanced the appeal of Hollywood stars, not only by glamorizing them but by humanizing them as well.

The fact that they shop at the supermarket, pick up their own dry cleaning and play with their kids in the park just makes Brad, Angie, Jen Garner, Reese Witherspoon, Kate Hudson and the rest of the cast of A-list characters all the more likable.

If humanizing celebrities sells magazines and movie tickets, why wouldn’t some “Obamas are just like us” stories help make voters feel more familiar and comfortable with the Obamas?

Obama and Company are banking on people’s stupidity and his cult of celebrity personality to carry him to the White House. Unfortunately, the odds are in his favor. Just try talking to one of the millions of people with their noses buried in People or Us about Obama’s relationship with Jeremiah Wright or Bill Ayers, his foreign policy flubs on Iran or his flip-flops on the surge, and you’ll see what I mean.


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