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Photoshop credit: Oblogatory Anecdotes

Last night, it started: the Republican pundit push to “re-brand” conservatism and the GOP.

If I hear that word one more time today, I am going to throw my TV through the wall.

“Re-branding” is the new Empty Change.

I’ll repeat what I said back in May when liberal Republicans led by Arnold Schwarzenegger started pushing this line:

First, the Beltway Republicans dress up like Barack Obama and start peddling “the change we deserve.”

Now, Arnold Schwarzenegger wants to “rebrand” the GOP and push it further to the left…

…President Bush moved to the “center” (LEFT) on illegal immigration (shamnesty), education (No Child Left Behind expansion), health care (Medicare prescription drug benefit expansion), and campaign finance–alienating the Republican base and doing little to assuage his opponents in the Democrat party or bolster his historically rock-bottom approval rating.

As for who’s getting heard, perhaps Schwarzenegger should be reminded of the 2004 GOP convention line-up.

The problem with the GOP isn’t the packaging. It’s the product.

The problem isn’t about public relations. It’s about principle.

Schwarzenegger wants to castrate the elephant.

The question is whether the party will have any conservative balls left when Schwarzenegger and company are through?