Michelle Malkin » Enough with the “re-branding” crap

Enough with the “re-branding” crap

By Michelle Malkin • November 5, 2008 10:52 AM

Photoshop credit: Oblogatory Anecdotes

Last night, it started: the Republican pundit push to “re-brand” conservatism and the GOP.

If I hear that word one more time today, I am going to throw my TV through the wall.

“Re-branding” is the new Empty Change.

I’ll repeat what I said back in May when liberal Republicans led by Arnold Schwarzenegger started pushing this line:

First, the Beltway Republicans dress up like Barack Obama and start peddling “the change we deserve.”

Now, Arnold Schwarzenegger wants to “rebrand” the GOP and push it further to the left…

…President Bush moved to the “center” (LEFT) on illegal immigration (shamnesty), education (No Child Left Behind expansion), health care (Medicare prescription drug benefit expansion), and campaign finance–alienating the Republican base and doing little to assuage his opponents in the Democrat party or bolster his historically rock-bottom approval rating.

As for who’s getting heard, perhaps Schwarzenegger should be reminded of the 2004 GOP convention line-up.

The problem with the GOP isn’t the packaging. It’s the product.

The problem isn’t about public relations. It’s about principle.

Schwarzenegger wants to castrate the elephant.

The question is whether the party will have any conservative balls left when Schwarzenegger and company are through?

Posted in: GOP

Regular View

comments (195)

trackbacks (12)

See what others have said

Note from Michelle: This section is for comments from michellemalkin.com's community of registered readers. Please don't assume that I agree with or endorse any particular comment just because I let it stand. A reminder: Anyone who fails to comply with my terms of use may lose his or her posting privilege.

Trackbacks

Trackback URL

Comments

« Older Comments

#534622

On November 6th, 2008 at 4:41 pm, Yashmak said:

The only brand is the Palin brand

– StandardDeviation

Looks like America didn’t want to buy that brand.
#537578

On November 8th, 2008 at 5:04 pm, BD57 said:

IMO, W. made a pact with the devil to get the support he thought he needed to prosecute the “War on Terror” – and eventually, the pact destroyed his party.

I doubt W. believed the Dems would support the WOT in the long run – they’re just not capable of it.

So he decided he’d have to keep the Republican caucuses in both houses of Congress happy. And (I suspect) he bought into the idea that a Republican President vetoing legislation passed by a Republican Congress (even if the majority backing a particular bill was Dems & RINO’s) would “look bad.”

Congressional Republicans have no coherent philosophy; by putting them in charge (because opposing them was out of the question), W. ripped out the wheel and left his Administration domestically rudderless.

THAT was a lack of leadership.

On top of that, I doubt there’s ever been a more inept, disinterested Administration where communication was concerned. “Incoherent” is too kind.