Dying old media demands affirmative action on Google

By Michelle Malkin  •  March 24, 2009 11:31 AM

This would be funny if it were not so pathetic. Newspaper publishers want Google to adjust its search engine rankings to give preferential treatment to Old Media. The industry is in trouble and it’s looking for any help it can get — and anyone to blame:

Major media companies are increasingly lobbying Google to elevate their expensive professional content within the search engine’s undifferentiated slush of results.

Many publishers resent the criteria Google uses to pick top results, starting with the original PageRank formula that depended on how many links a page got. But crumbling ad revenue is lending their push more urgency; this is no time to show up on the third page of Google search results. And as publishers renew efforts to sell some content online, moreover, they’re newly upset that Google’s algorithm penalizes paid content.

“You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”

Last November John Kosner, ESPN’s digital-media senior VP, renewed the charge at a meeting of Google’s Publishers Advisory Council, a small, invitation-only group for professional publishers to pow-wow confidentially with the search giant. Members include BusinessWeek, ESPN, Hearst, Meredith, The New York Times, Time Inc. and The Wall Street Journal. “This wasn’t the first time that it had been raised, but John certainly put a bright spotlight on it,” said one person in attendance.

Then in January, Martin Nisenholtz, New York Times Co. senior VP-digital operations, got up at the annual Online Publishers Association summit in Florida, an event closed to the press, to blast both the algorithm and the results presentation on the screen.

He’d just run a search for Gaza, which had been at war with Israel since Dec. 27. Google returned links to outdated BBC stories, Wikipedia entries and even an anti-Semitic YouTube video well before coverage by the Times, which had an experienced reporter covering the war from inside Gaza itself.

Search results for “Gaza” on March 20 began with two Wikipedia links, a March 19 BBC report, two video clips of unclear origin, the CIA World Factbook, a Guardian report and, most strikingly, a link to Gaza-related messages on Twitter.

“Parasites?” New media sources including blogs and Twitter increasingly provide original content and news-breaking ahead of the newspapers. Their commentary and analysis on everything from the war to the financial meltdown are often ahead of the curve and more informative. They have threatened the dinosaur monopoly, and now the MSM needs a Google rescue plan.

I don’t often agree with Michael Wolff, but this is exactly right:

Not everyone supports the publishers’ push. “It’s the plaintive cry of people who have lost their monopoly trying to scrounge a little of it back,” said Michael Wolff, Vanity Fair columnist and founder of Newser, which aggregates and links news from around the web. “Sometimes it’s true that you’d rather get what The New York Times has to say about something rather than a host of bloggers. But more interestingly it’s not always true. And it is in fact less and less true.”

Daniel Sung at Tech Digest lambastes the big media lobbyists:

Much of the Google’s search algorithm is based on how many links a page has. So, the more popular and better written or designed something is, the higher ranking it has. It doesn’t make any difference who you are. If your content is wonderful then your efforts, your work and your genius will be recognised.

If I want a broadsheet’s representation of the news then I’ll go and buy a newspaper, or I’ll wait to see what Moira Stewart has to say about it later. If I want to be entertained, if I want to read around or if I just want a more human view on events, I’ll take a look at the web.

The really sad part of all of this is that apparently Google is considering changing they way they do things. They’ve held closed door meetings with the big publishers and plan to do so again. If they altered their algorithm and pandered to the cries of the publishers, then the internet would change in the most perverse and profound way in its 20-year existence. If you take away its democracy, you take away its very ethos and the web becomes an evolution of print rather than a new media in its own right.

Why on Earth should Google allow the big publishers the right to take the internet as their own? They have no more claim to it than anyone else and, as some of the slowest off the mark and it’s least understanding users, I’d argue they actually have less. They never link to other articles when the rest of the community links to everyone else, even if that means ignoring the original source.

Just like the record industry, they need to spend less time whining that their business models are falling apart and more time learning how to use the new world to their advantage. Nobody owes them a living.

Keep an eye on this. If the newspapers don’t get their way, I have a feeling Nancy Pelosi is going to step in.

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Comments


  1. #1
    On March 24th, 2009 at 11:36 am, b-cat said:

    If I want the NY Times’ opinion on anything, I’ll read it in their entrails.

  2. #2
    On March 24th, 2009 at 11:39 am, sonofdy said:

    Poor babies.

  3. #3
    On March 24th, 2009 at 11:40 am, wighttrasch said:

    Snort–how dare this interwebsy thingie take all the business?!

    I’ll read it in their entrails

    b-cat–after it has been laid upon a rock & struck by lightning.

  4. #4
    On March 24th, 2009 at 11:42 am, plymouthacclaim said:

    Silly newspapers, the internet belongs to us nerds!

  5. #5
    On March 24th, 2009 at 11:42 am, flmom said:

    “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”

    This is laughable. The ‘true producers of content’ are usually found to be much wanting in their content. Whiners.

  6. #6
    On March 24th, 2009 at 11:42 am, b-cat said:

    Maybe if the dinosaur media reported the news rather than inventing it; telling us what happened rather than conjecture; stopped editorializing in every article; they wouldn’t be dying a well deserved slow death.

    Good riddance.

  7. #7
    On March 24th, 2009 at 11:42 am, RTater said:

    “You should not have a system,” one content executive said, “where those who are essentially parasites off the true producers of content benefit disproportionately.”

    If our entire nation could live by this principle, we’d be in much better shape.

  8. #8
    On March 24th, 2009 at 11:46 am, taylork said:

    So rather than improve their site and content, they want to level the playing field down. Pure socialism at work.

    They do realize that people will stop using Google if the searches don’t return desirable results, don’t they?

  9. #9
    On March 24th, 2009 at 11:47 am, rjd27 said:

    This cold be Google’s tipping point. What an about-face this would be from the principals Google has supposedly championed since its beginning.

  10. #10
    On March 24th, 2009 at 11:47 am, b-cat said:

    Newsflash for the “news media”. You were not made obsolete by the internet. You were made obsolete by cable news 20 years ago.

    The only reason people get the newspaper is for the funnies or to appear “intellectual”.

  11. #11
    On March 24th, 2009 at 11:47 am, NJ-Aviator said:

    Boo Hoo.

    Don’t let the door hit ya on the way out.

  12. #12
    On March 24th, 2009 at 11:48 am, GladzKravtz said:

    Over the past few years, I’ve become increasingly disgusted with google. Lazy girl that I am, I still use em after trying yahoo and that other one that gives $ to charities. So far to me, it’s the best. Maybe from all this a viable competitor will come out. Hope so, I’ll go.

  13. #13
    On March 24th, 2009 at 11:48 am, flmom said:

    They do realize that people will stop using Google if the searches don’t return desirable results, don’t they?

    Very good point. Unintended consequences.

  14. #14
    On March 24th, 2009 at 11:50 am, taylork said:

    Google has already cow towed to the Chinese demands on censorship, so it wouldn’t be shocking if they did this too.

  15. #15
    On March 24th, 2009 at 11:50 am, RabbidSquirrel said:

    Dear New York Times and other dinosaur media,

    This internets things….. just fyi, dont make me register to your website either. As it is, any time that I try to read a link on your site, I CANT READ IT (unless its cached – but I never take the time to find the cache).

    So not only do I not read your newspaper, I dont read your web pages either.

    shhh, shhh, shhh, its OK, just close your eyes and go to sleep now, it’ll all be over soon…shhh, dont cry, shhhhhhh

  16. #16
    On March 24th, 2009 at 11:51 am, BobonStatenIsland said:

    Last gasps of a drowning industry. Riding the subway, I see less and less people reading the paper. They were everywhere years ago. It is their own fault. Where will all those “journalism” students end up? Not that there will be any jobs for anyone outside the Gov’t if Obama has his way.

  17. #17
    On March 24th, 2009 at 11:54 am, MarcoPolo said:

    He’d just run a search for Gaza, which had been at war with Israel since Dec. 27. Google returned links to outdated BBC stories, Wikipedia entries and even an anti-Semitic YouTube video well before coverage by the Times, which had an experienced reporter covering the war from inside Gaza itself.

    When similar things happen to me, I click the “News” link at the top, and find that the results are current.

    The problem works in reverse too – try to look up something historical when a there’s a crisis somewhere, and you’ll get pages and pages of current events.

  18. #18
    On March 24th, 2009 at 11:55 am, GladzKravtz said:

    Where will all those “journalism” students end up?

    MSNBC

  19. #19
    On March 24th, 2009 at 11:57 am, Zheldon said:

    Correct me if I am wrong but doesn’t Google already have a plan in place for this?

    Basically buying your spot?

  20. #20
    On March 24th, 2009 at 11:57 am, jellibean said:

    This is ridiculous. If I want to read something from a news agency, I search Google News. If I just want general information, I do a general Google (or sometimes Wiki) search. They have categories for a reason–I wouldn’t do an image search to find a news story.

    They are being extremely myopic; people don’t just use Google to search for news. How will this affirmative action affect people who do lots of Google searches for fandom-related information? For hard, in-depth Science information? Meh.

  21. #21
    On March 24th, 2009 at 11:58 am, iowavette said:

    My dream is for both the left-wing media and Google to go down in flames. Google is run by a pack of far left hypocrits that bash Bush for looking after the nation’s security while at the same time allowing China access to intimate information related to their population. I don’t trust Google to maintain a firewall between my information and any rank and file Chinese. Yahoo by far returns more useful searches in my experience.

  22. #22
    On March 24th, 2009 at 12:00 pm, richardbo said:

    When people want the NYT or USA Today or LA Times or any other rag they buy their paper of choice. If they want to read the NYT or others online they are available online. The choice still exists. What they want now is a better position than ever before. They want to place themselves above choice that has existed in the past. Me first.

  23. #23
    On March 24th, 2009 at 12:01 pm, happy2behere said:

    An NYT story receives a google ranking lower than an anti-semitic YouTube video? How utterly appropriate.

  24. #24
    On March 24th, 2009 at 12:01 pm, plymouthacclaim said:

    The newspapers want to report news?

    Then report on the Tea Parties!

  25. #25
    On March 24th, 2009 at 12:02 pm, wighttrasch said:

    iowavette–I also only use Yahoo.

    They’re leftists as well, and a little too ‘pop’ for my taste, but I prefer them to Google.

  26. #26
    On March 24th, 2009 at 12:02 pm, JohnnyD said:

    On March 24th, 2009 at 11:55 am, GladzKravtz

    That’s assuming MSNBC

  27. #27
    On March 24th, 2009 at 12:04 pm, JohnnyD said:

    let try this again…

    On March 24th, 2009 at 11:55 am, GladzKravtz

    That’s assuming MSNBC is still around after they fail too!!

  28. #28
    On March 24th, 2009 at 12:05 pm, Ken M. said:

    For an alternative search, try Clusty.

    –K

  29. #29
    On March 24th, 2009 at 12:08 pm, RabbidSquirrel said:

    The problem works in reverse too – try to look up something historical when a there’s a crisis somewhere, and you’ll get pages and pages of current events.

    Just FYI to everyone, theres this cool little feature in Google and other search engines….. its called an ‘Advanced Search’. You can limit your searchs down to finding and/or eliminating key words and even searching for a specific date or date range.

    Google already pwns you, (bet you dont even know that pwn is not a mistype of ‘own’) especially when you install their stupid desktop or nifty little quickie search tool in your browser. I bet most of you all accept every cookie by default and you dont even have an AdBlocker either do you? (sorry MM)

    If you have to use google, at least go to their web page and dont use the default search.

    (Their used to be a science behind crafting a proper and complete web search – before all of you newbies dorked up our Internet…. :lol: )

  30. #30
    On March 24th, 2009 at 12:09 pm, southsideironworks said:

    …just fyi, dont make me register to your website either…

    I hate that too, it’s just another reason why i wont read the LA or NY Times. The most liberal rags online are the ones that force the most unwanted tracking cookies on the user.

  31. #31
    On March 24th, 2009 at 12:12 pm, GladzKravtz said:

    Clusty

    Was hoping to get a recommendation or two. Will check it out. thx

  32. #32
    On March 24th, 2009 at 12:12 pm, RabbidSquirrel said:

    TheirThere used to be a science behind

  33. #33
    On March 24th, 2009 at 12:14 pm, Trollman said:

    flmom said:

    They do realize that people will stop using Google if the searches don’t return desirable results, don’t they?

    Very good point. Unintended consequences.

    I stopped using google due to their liberal policies some time ago.

  34. #34
    On March 24th, 2009 at 12:14 pm, scituate_tgr said:

    How will I start a fire in my wood-stove? What am I suppose to use to line my birdcage, or wrap my fish, or swat flies, or build a kite? Can’t do any of this with that newfangled internet thingy.

    The industry must be saved!

    /do I really need a sarc off here?

  35. #35
    On March 24th, 2009 at 12:16 pm, scituate_tgr said:

    Fairness Doctrine…answered my own question.

  36. #36
    On March 24th, 2009 at 12:17 pm, b-cat said:

    How will I start a fire in my wood-stove? What am I suppose to use to line my birdcage, or wrap my fish, or swat flies, or build a kite? Can’t do any of this with that newfangled internet thingy.

    The industry must be saved!

    You’ll still have junk mail!

  37. #37
    On March 24th, 2009 at 12:17 pm, RabbidSquirrel said:

    How will I start a fire in my wood-stove?

    In a pinch for old times sake, you can just go to their website, print out an article and then burn it without reading it too…

  38. #38
    On March 24th, 2009 at 12:22 pm, gunslingerpatriot said:

    What’s a Google? Is it a Fraggle on ‘roids?
    /sarc folks :P

    GSP
    “This is Sparta!”

  39. #39
    On March 24th, 2009 at 12:25 pm, John Deaux said:

    It was linked here before by someone else, but still worth a try.

    Scroogle.org

  40. #40
    On March 24th, 2009 at 12:29 pm, Perfesser said:

    Of course Pelosi will step in. How can the Leftists maintain a dominant media meme if their outlets don’t continue operations? In the linked article Pelose even refers to the liberal newspapers with a very personal “our.” She openly claims them for what they’ve become.

    So, while any dissenting voice…er “conservative” outlets such as talk radio and blogs are being threatened with regulations forcing “diversity of opinion” and divestiture of outlets (limits on ownership) the liberal outlets – newspapers, etc. – will be allowed to consolidate more outlets under the same ownership with less “diversity of opinion.”

    In other words, support the leftist policies and programs = you get rewarded with political / regulatory protection. Dissent = punishment through political / regulatory distruction.

    This is consistent with rasing taxes that actually result in less tax revenue “because it’s fair.” (quote Barack Obama) It is also consitent with taxing bonuses at 90% – which after adding state taxes exceeds 100% in some states.

    And so the beginning of the end continues…

  41. #41
    On March 24th, 2009 at 12:29 pm, mijacat said:

    Journalism is not the same thing as publishing.

    Journalism is not the same thing as editorializing.

    Journalism is not the same thing as sensationalizing or grandstanding or advertising…

    Journalism is not the same thing as blogging, for that matter.

    We need more journalists, people who can coherently write down “who, what, when, and where”. Just the facts. That’s journalism.

    Mew

  42. #42
    On March 24th, 2009 at 12:29 pm, cheapseat said:

    i can’t tell you how much the msm’s troubles bring a smile to my face. someone above said they could increase sales by covering the tax payers revolt instead of the rent a mob bus tour. but until they figure out that the rent a mob group can’t read, and the taxpaying “fat cats” won’t read their drivel, they are headed for bankruptcy. great news as far as i’m concerned.

  43. #43
    On March 24th, 2009 at 12:32 pm, RabbidSquirrel said:

    Whats a Google

    On the nerd side… a google is a play on a googol which is 10 to the 100th power. Followed by a googleplex which it 10 the the power of googol.

    We’re only to petabytes only the moment so there is still time to save the earth from global warming.

  44. #44
    On March 24th, 2009 at 12:41 pm, Ken M. said:

    Here’s another Gmbmg. (Give Me Back My Google)

    –K

  45. #45
    On March 24th, 2009 at 12:41 pm, Bacadog said:

    “Sometimes it’s true that you’d rather get what The New York Times has to say about something rather than a host of bloggers.

    Really? Then what’s stopping you from just typing http://www.NYTimes.com and going there?

    Answer: Cause their website sucks and so does their “news” coverage.

  46. #46
    On March 24th, 2009 at 12:49 pm, Rogue Cheddar said:

    On March 24th, 2009 at 11:40 am, wighttrasch said:
    Snort–how dare this interwebsy thingie take all the business?!

    I’ll read it in their entrails
    b-cat–after it has been laid upon a rock & struck by lightning.

    But first, murder by spoon!

  47. #47
    On March 24th, 2009 at 12:59 pm, imjustsaying said:

    Meanwhile…NPR’s audience is at an all time high.

  48. #48
    On March 24th, 2009 at 1:02 pm, denver republican said:

    Great. I have to get a new keyboard now – I just ruined mine with crocodile tears.

  49. #49
    On March 24th, 2009 at 1:05 pm, pabarge said:

    Sung:

    If they altered their algorithm and pandered to the cries of the publishers, then the internet would change in the most perverse and profound way in its 20-year existence.

    not really.

    What will happen is that Google will follow the media-saurs off the lemming cliff. There are other search engines in the wings just waiting for Google to make a mistake this grave.

    As long as there is competition, someone else can come along and eat Google’s lunch.

    Hey, Google! Bring it on.

  50. #50
    On March 24th, 2009 at 1:05 pm, PKAmmoTroop said:

    On March 24th, 2009 at 12:32 pm, RabbidSquirrel said:

    Whats a Google

    On the nerd side… a google is a play on a googol which is 10 to the 100th power. Followed by a googleplex which it 10 the the power of googol.

    Kind of like Obama’s stimulus packages X Obama’s Budget + the ensuing national debit = $1Google

  51. #51
    On March 24th, 2009 at 1:13 pm, monkeyden said:

    So they’re asking Google to forsake organic rankings to bail them out? Buy Google AdSense ads, just like everyone else.

  52. #52
    On March 24th, 2009 at 1:15 pm, DesertLover said:

    RabbidSquirrel …

    Agreed … SEO will never be the same again … :smile:

    As for the old media complaint about search engine results …

    ALL search engines have some form of a PAID LISTING option that any website can avail themselves of … They PAY a fee and get priority listing at the top of a search results page … (in case some of you have ever wondered what those first listings are that are formatted and highlighted differently than the rest of the results on the page?) … SOOOOO … they can PAY to get top listings just like any other website can … They are just wanting something for nothing …

    Besides … maybe if they all paid for that special treatment that would help them go broke even quicker … :lol:

  53. #53
    On March 24th, 2009 at 1:16 pm, iowavette said:

    My husband has so much spyware on my PC, it is impossible to set up a virtual host of my workstation at home. A couple of techno-dweebs indicated the problem must be the layered protection. We shut it off when setting things up, but once it’s loaded, something always seems to be lurking that kills the virtual app installation. On the other hand, we’ve never caught a worm and I really don’t want to work from home anyway.

    Cheers to my fellow anti-googs. They’ve brought a large server array to the area along with jobs, but that doesn’t balance the damage they tried to inflict during the Bush presidency.

  54. #54
    On March 24th, 2009 at 1:17 pm, John Deaux said:

    On March 24th, 2009 at 12:59 pm, imjustsaying said:
    Meanwhile…NPR’s audience is at an all time high.

    Any day now they’ll have to use the fingers of both hands to count their audience.

  55. #55
    On March 24th, 2009 at 1:22 pm, madmonkphotog said:

    I don’t google. I Ask.

  56. #56
    On March 24th, 2009 at 1:44 pm, irving said:

    those who are essentially parasites off the true producers of content

    This is an old meme by now. The media contend that they are the only ones doing actual reporting and all the blogs would have nothing to blog about without them.

    You have to wonder if they include all the blogs (including this one) that have frequent posts describing how the idiots in the old media got the story wrong again.

    As a former newspaper employee, it makes me really angry when they try to blame others for their own failings, instead of trying to do the job right.

  57. #57
    On March 24th, 2009 at 1:49 pm, AlohaGuy said:

    The really sad part of all of this is that apparently Google is considering changing they way they do things. They’ve held closed door meetings with the big publishers and plan to do so again. If they altered their algorithm and pandered to the cries of the publishers, then the internet would change in the most perverse and profound way in its 20-year existence. If you take away its democracy, you take away its very ethos and the web becomes an evolution of print rather than a new media in its own right.

    China.

    That’s right, Google helps the Chinese government censor what 1.5 billion people can find on the net in exchange for the right to make money there.

    Since Google has already decided money is a higher calling than morality, expect them to pander to the MSM for money.

  58. #58
    On March 24th, 2009 at 2:14 pm, RabbidSquirrel said:

    Cheers to my fellow anti-googs. They’ve brought a large server array to the area along with jobs,

    Im more afraid of Google than I am of Obamas socialist revolution.

    Unfortunately I enable them and every other multi-national corporation ensure that no one EVER leaves the grid. (And you just thought ‘The Matrix’ was a “movie”)

    The center of my universe used to be 1st and Tasman. Now there’s this overwhelming gravitational force in the form of a 40 yr lease sucking me towards Moffit Field. Fair Oaks Ave may be the event horizon…..

    Our only salvation is IF global warming is true and San Francisco Bay eventually floods silicon valley. (that means the GooglePlex goes under first)

  59. #59
    On March 24th, 2009 at 2:33 pm, cheapseat said:

    now jd you know that’s not totally true. npr is required indoctrination at most colleges, so they have a few listeners, just as prisoners make up a large audience for oprah.

  60. #60
    On March 24th, 2009 at 2:44 pm, wighttrasch said:

    John Deaux

    BWA!

  61. #61
    On March 24th, 2009 at 2:54 pm, Southpaw said:

    They just want to control content. Google works fine:
    If you Google: heterochromia iridium – southpaw, the first link takes you right to Michell Malkins site where yours truly mentions the subject in a comment.

  62. #62
    On March 24th, 2009 at 3:00 pm, JohnnyD said:

    I just saw this. It seems Sen. Ben Cardin-D MD had introduced this bill to help “save” newpapers.

    ….the Newspaper Revitalization Act would allow newspapers to operate as non-profits, if they choose, under 501(c)(3) status for educational purposes, similar to public broadcasting.

    OH boy, Just what we need, another “revialization act”.

  63. #63
    On March 24th, 2009 at 3:59 pm, gunslingerpatriot said:

    On a joyus note, editorial cartoonist Bill Day lost his job at the left leaning Commerical Appeal in Memphis…

    Now if they can just get rid of Wendy Thomas (formerly of the Balitmore Sun), then the paper might be worth buying again in the future. For those that don’t know her prose, lets just say she makes the rev jackon and sharpton look like hard-core Regan conservatives.

    Lets just say tonight, I might have to drink a few pints while bowling to celebrate!

    GSP
    “This is Sparta!”
    OT-Go Memphis Tigers!!!!

  64. #64
    On March 24th, 2009 at 4:30 pm, Zheldon said:

    I don’t google either, I use Live. Yes it is Microsoft, which the liberals, google, MSM seem to hate.

  65. #65
    On March 24th, 2009 at 4:34 pm, katherine. said:

    When you want to know what NYT has to say about Gaza, you Google “New York Times Gaza.”

    If you just want to learn about Gaza you Google just “Gaza” and maybe Wiki is where you want to start.

    If these people don’t even know how to word an appropriate search then the rest of us shouldn’t be forced to read what they are publishing.

  66. #66
    On March 24th, 2009 at 7:09 pm, ArizonaNeanderthal said:

    If not that how about a bailout? Then reporters and editors can only be paid when their stories increase circulation, ad revenue and the delivery drivers tips.

    If any reporters and editors complain they have to publish their names and address on page A 2. With Obama seeking authority to seize any business-U.S. Seeks Expanded Power to Seize Firms- in the public interest he can seize the newspapers and appoint a News Czar-perhaps under Lonely Timmy.

    It did work in’
    Franco’s Spain
    Germany
    Italy
    USSR
    China-both of them
    North Korea
    Viet Nam
    Cuba
    All over Africa
    Asia
    Latin America

    Why should we be different? Are we not Citizens of the World?

    This message paid for by TASS USA, a wholly owned subsidiary of Hope and Change Inc.
    And don’t you DARE Google Gaza.

  67. #67
    On March 24th, 2009 at 8:03 pm, RabbidSquirrel said:

    and maybe Wiki is where you want to start.

    LOL :grin: wikipedia, that bastion of truth and correct information. When you know what the right answer is BEFORE you look it up that is

  68. #68
    On March 25th, 2009 at 2:57 am, WarTip said:

    The answer is quite simple really.

    The dead tree media should use all of the revenue generated by their loyal and devoted readers to place paid results at the top of the Google SERP.

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