A note on the acquisition of Hot Air
Note from MM: The following message about the acquisition of Hot Air, the group blog I founded in 2006, is cross-posted at Hot Air this morning.
What a great week it was for Hot Air. And what a great future lies ahead for Allahpundit, Ed Morrissey, and the new Salem team!
My thanks to Salem’s David Evans, Jonathan Garthwaite, Tom Perrault, Bob Mesrop, and especially Rick Killingsworth, for their work on the acquisition, for recognizing the value of our company, for understanding what makes Hot Air tick and click, and for having the vision and skills to take Hot Air to the next level as a conservative multimedia powerhouse with the 2010 and 2012 elections just around the corner.
Thanks to attorney extraordinaire Eric Costello (eocostello@aol.com), who represented Hot Air in the acquisition negotiations. Thanks to Hot Air’s current advertising sales management firm, Intermarkets, and past advertising reps, Blogads and Pajamas Media.
Old-timers will remember that we flipped the switch on April 24, 2006 at 4:15am. The folks at The Blog Studio came up with the clean, simple, user-friendly format that you still see today. Our technical crew has been led by WordPress guru Mark Jaquith, who has worked with Ed Burns and Erik Tamplin to keep the site running smoothly. Thanks to all of them for their creative energy and hard work through the years.
Thanks, most of all, to you.
I can’t begin to tell you how grateful we are to each and every one of you for your continued readership, comment participation, links, tips, feedback, encouragement, and support over the past four years. You are what keeps Hot Air rising.
Initially, Hot Air featured original daily videos called “Vents” (many of which you can still watch and enjoy on YouTube or track them all down here) while the indefatigable Allahpundit held down the blogging fort. It was a blast to produce the Vents (here’s the highlight reel from year one) — which ranged from original reporting in Baghdad; to pop-culture commentaries, including an exposé of R&B singer Akon that was yanked from YouTube under pressure from Universal Music Group and restored after we successfully challenged the DMCA abuse with the help of the Electronic Frontier Foundation; to some of my favorite shows mocking the Cindy Sheehan Diet Plan, creating a conservative alternative to The View, and smacking back at Keith Olbermann’s smears. We also featured original video from several guest show hosts, special correspondents, and contributors, and we thank them all for their contributions.
But while the original video production side of Hot Air was an immensely fun and creatively satisfying outlet, it was not a viable business model. Video ad revenue did not materialize; viewership numbers didn’t grow. Things might have turned out differently today with the advent of the iPhone/smartphones and increasing numbers of people watching Internet video on their TVs. Perhaps we were just a little too ahead of our time. In any case, it taught me one of the most valuable lessons we learned as a small, independent start-up company:
To survive, we needed to adapt, respond to market forces, and adjust the business focus to meet readers’ revealed preferences.
Like the teleprompter reader-in-chief always says, “Change is never easy.” I made the decision to redirect our resources away from original video reluctantly. But we looked at the metrics, we looked at the bottom line, and we listened to you. You wanted a 24/7, up-to-the-minute, one-stop, all-purpose conservative blog and aggregator. You wanted an Internet water cooler to hang out with your friends — a place where you could find all the political coverage you needed, but also a place where you could get comic relief, humpbot videos, the latest “Duuudes” and “Hmmms” and “Heart-aches,” and off-beat stories of the day.
From the time he burst onto the Internet scene in 2003, Allah has understood the value of creating community. His willingness to absorb the slings and arrows of commenters piqued over his atheism or his Palin coverage or whatever other positions he took that were deemed unorthodox or “candy-ass;” his intensely personal and elegiac memories of how 9/11 changed his life; his resistance to cult politics of any kind; his intellectual honesty; healthy skepticism; and self-deprecating humor combined with the sharpest, fastest, one-man synthesis of breaking news you will find on the Internet– all of these have been hallmarks of his Hot Air blogging from day one. While traffic skyrocketed, Hot Air managed to maintain the vibe and intimacy of a small blog. It’s not just a resource for radio and TV producers looking for show prep material. It’s a cool place to hang out. This is no small feat with more than 22,000 registered commenters of all backgrounds, ideologies, interests, and agendas. And it is inextricably tied to the uniqueness of Allah’s personality and voice on the right side of the blogosphere. Intensely attuned to the reader/participant experience, Allahpundit also came up with the invaluable “Headlines” and “Green Room” features, which expose readers to a wide range of voices and views.
Some have wondered why I hired Allahpundit despite our stark differences on many social and policy issues. Are you kidding me? The phenomenal success of Hot Air speaks for itself. I valued diversity of thought on the site. The traffic and popularity of the site — from 0 to more than 25 million page views a month last fall in the short span of four years, with plaudits too numerous to track — show that you do, too. More to the point: No one has been more fiercely dedicated to this company than Allahpundit — from conceiving the Hot Air logo/flame that you see every time you come to the site, to hounding our tech team at the first sign of any glitch or hiccup, to combing over traffic and revenue statistics, to posting your “Quotes of the Day” at the end of every night and making sure you have a fresh set of headlines when you wake up first thing every morning.
Which brings me to another invaluable lesson that my experience running Hot Air has imparted:
Loyalty is a precious commodity. So is industry. Like gold, they have many imitators. Never take the real things for granted.
(Resisting Allah-style urge to insert “Stay gold, Ponyboy” clip here.)
On February 25, 2008, we welcomed Ed Morrissey aboard. Like Allah, he is an O.G. of the blogosphere. He founded Captain’s Quarters in 2003. As I wrote two years ago:
Ed has been a friend and kindred spirit since I entered the blogosphere. He brings keen political insights, boundless energy and optimism, and invaluable investigative skills/enterprise reporting to the team. His pioneering citizen journalism helped expose government corruption in Canada and brought down a rotten Canadian Liberal Party administration. He’s been the subject of moonbat cartoonist Ted Rall’s class bigotry and a target of Vanity Fair jerk James Wolcott’s snobbery. Ever the gentleman, Ed joked in response: “Success is when all the right people hate you.”
Hot Air now has two of the hardest working men in the blogosphere on board full-time– and one very lucky boss. As has been the case from launch, we’ll agree on many issues. But not all. We have an eclectic mix of conservative-to-libertarian perspectives, distinctive interests, life experiences, and styles. What unites Allah, Ed, and me: Hot Air’s company goal of informing, entertaining, and keeping you plugged in with piping hot blog commentary, headlines, political analysis, original reporting, video and other multimedia offerings all day, every day.
With his daily web shows, exclusive political scoops and analysis, and constant good cheer, Ed has increased Hot Air’s stature and standing enormously. He has earned the utmost respect of his peers and of the Right’s biggest names. Ed’s energy is on display every week. He covers it all from Obamateurisms of the Day, to film reviews, tax policy speeches, radio broadcasts, and the NFL. I’m ceaselessly amazed by Ed’s ability to squeeze the most out of every day, multi-task like a Swiss Army knife, and take care of and enjoy his wonderful family. When opportunity came Ed’s way, he grabbed it, hit the ground running, and has never let up. I’m forever grateful for his boundless optimism and initiative.
Which brings me to the next lesson that founding and managing Hot Air has reinforced:
Carpe diem quam minimum credula postero. ( “Seize the day, counting as little as possible on tomorrow.”)
Last but not least, as I did on the sixth-month anniversary of Hot Air (far too long ago), I want to say a public thank you to my hubby, Jesse. Behind the scenes, he served as human resources manager, payroll clerk, accountant, tech liaison, and CFO. He kept an even keel through the birth, growing pains, and evolution of the site. He wore the green eyeshades and took care of every last numbing clerical task of running the company so that the editorial staff could work without sweating those details.
Which demonstrates one last lesson of my tenure as Boss:
Every good hot air balloon needs strong anchor ropes. The pilots may get all the glory, but it’s the hidden support that makes all the difference between successful flight and crash-and-burn.
It’s been a great adventure and the adventure continues. Hot Air readers remain in excellent hands with my best blog friends Allah and Ed as co-pilots. The company is now in excellent hands with Salem’s superb New Media team manning the anchor ropes. And I am just a click away.
Exit send-off: Not “Au revoir,” but “Bon voyage, mes amis!”
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No, thanks to you! Thanks for the information and ability to chat with ourselves. Above all, thanks for the truth.
Thanks for bringing us Hot Air, Michelle! What’s next?
Speaking of iphones and smartphones, when are you going to make your site compatible? I’d like to see Hot Air do the same, though, I understand that is not really under your control anymore.
Michelle, whatever your next adventure, I hope you allow us to ride along. Thanks for all you do. Hot Air’s success can be traced back to only one person…”The Boss”. All the best!
Congrats, you deserve it, as well as all the others associated with HotAir. You ‘saved and created’ more jobs with HA than anything the Government has done…
At least you will still be visible on MM.com! I hope it stays a pure enterprise of ideas as a corporate entity as it is now. I direct all my liberal family to Hot Air to show them what true diversity in opinion is. Yes it leans way right, but where is another site like it on the left? Certainly not Kos or Huffington! Thank you for your work and dedication on Hot Air!
All right then. I’m on board and congratulations. I’m particularly relieved that MM blog is remaining independent of this. I don’t know how the Hot Air conservatives feel about this but I hope they don’t get “Townhall.com’ed” and morph into another GOP propaganda outlet.
Since it’s not particularly feasible to merge the comment/accounts at MM and HA, howzabout opening registration at HA to celebrate this acquisition?
I’d like to comment over at HA, but haven’t ever been by when registration is open, and I’ve been reading HA more and more since BroBama took office.
Thank you Michelle. Ed and AP are doing a great job on HA. The two blogs I go on everyday are MM and HA. We get the truth about what is going on in the world that the msm, expect for Fox, will not give us.
L
Thanks to you Michelle, Hot Air has been and still is amazing. Great content, innovative design, and up to date stories are always the order of the day. You and the team have had (and continue to have) a positive influence on our great country! That is quite an accomplishment; I for one am forever grateful. Best of luck to all and May God the Father Almighty continue to Bless you and your family.
Congrats Michelle, so what’s next for you?
Congratulations on a highly successful venture. I began my political commentary here and migrated over to Hot Air. I’ve wandered into a few other places but these are the two that have most firmly held my attention.
I also wonder what your extraordinary talents will produce next.
Loyalty is so important that you bashed Sarah Palin for being loyal to John McCain. Oh but that is different, say the Hypocrites.
Seems that traffic is more important, lately, than substantive discussion.
Congratulations MM, to you and your team.
And a successful small business in this day and age. Inspiring!
Congratulations on your hard-earned success! Same to Ed, AP, Jesse and everyone involved.
and we are definitely loyal to you and your’s MM…
What’s next? Michelle will be announcing her run for President of the United States on March 20th 2010. Hot Air’s acquisition is her first step in laying the groundwork for the Republican nomination. An enormous amount of time needs to be focused on communicating her platform and agenda to the American people. From the Hot Air of the east coast to the Open Air of the great west.
These are challenging times that require great faith. Changes comes so rapidly I can hardly keep up. But I know a true warrior when I read one. Thanks for leading this campaign, farewell in the next.
I hope they are braced for a Ron Paul Republican nomination against Obama next time.
It’s funny that all the talking heads talked about what all the participants said, they had sound bites from everyone.
But somehow, nobody has a clip of Ron Paul giving a speech at a conference where many participants came to see him.
Dismiss Ron Paul at your own peril, but the coverage of Ron Paul’s win through dismissing his support as ‘just the youth’ sounds a lot like the D’s disparaging the Tea Parties a year ago.
Anyway, good luck to Hot Air. I hope you can find it in your conservative hearts to seriously consider the impact of a Ron Paul presidency. He’d stop the spending as much as a president could. He’ll probably get a lot of votes from people who voted for Obama too.
Too many of us track the blog at work and cannot run video…
I mean, during our breaks at work…
BTW, when this blog goes iPhone, can I do a Snark of the Day?
I’ve always liked Morrissey but think Allah Idiot is a joke. He’s on the wrong side of a lot of issues and his commmentary is mediocrity at its worst.
I haven’t spent any time visiting that site in over a year and have no plans to visit it in the future. I absolutely love Michelle, but have been very disappointed with HotAir.com, specifically because of Allah Idiot.
Isn’t it time bloggers drop the cartoon names and bring blogging to a more sophisticated level of presentation?
Thank you Michelle for all you did to keep conservatives informed with the most up to date information. This site has been my Homepage since early 2006 and the first site I read every morning. When you first started Hot Air I made it the second site I read every morning.
Thanks and congrats M/M!
You’ve provided a voice for the command American. Posting on your sites always made me feel like I’m making a difference…even a small one.
Prayers and support for your continued success, both professionally and personally.
Side note ~ I REALLY miss those “Vent” segments. Any chance of posting one, once in while, for old time’s sake???
Thank you Michelle for all of your hard work. MM and Hot Air are my two most visited sites.
I find Hotair.com somewhat boring. I prefer this site over all others. When I wake up in the morning the Michelle Malkin site is often the first place I check to see what REALLY happened today before I mosey on to the the ‘news’ sites.
What are you doing now? Your nuanced take always cracks me up. Thanks.
A good example of differences in taste. I also agree more with Ed than AP, but find Ed dry and a little tedious. I like AP’s insight and wit, and he is nothing if not provocative. Still check in every night to see what he is up to.
Let me join the chorus – the whole country owes a debt of gratitude to you and your whole crew for exposing the hypocrisy of both Dems and Repubs, keeping us informed on a timely basis, and organizing those who value country before petty politics.
Carry on!!
Thank you and congratulations, Michelle.
I was there from the beginning, and always loved your Vents.
Hey, there’s nothing stopping you from still doing a few vents now and then here on this blog… (hint, hint!)
At the risk of repeating my comments today at HA,I just want to THANK YOU a thousand times Michelle, for creating the two best sites for honest reporting on issues that concern conservatives.
Again,THANK YOU,but I still miss Vent.
Thank you, and congrats boss.
It’s ironic that Allah is being praised for his diversity and the legions of commenters at Hot Air when Mr. Diversity banned me for a comment – basically suggesting the Dresden was a good war-fighting model – when other people said the same or worse, including Allah himself. I wrote a note to Michelle protesting this arbitrary action and apparently loyalty is a one-way street. While I still read and comment here, I pulled the Hot Air link off my blog and ceased visiting. I see my protest was effective.
Congratulations Michelle.
Wow, and congratulations.
Indeed, Phil. Putting this business distance between Michelle and HotAir is a good thing in preserving MM conservative creds.
I have no doubt Ed & AP are nice enough guys, but neither are conservatives by any stretch. Ed’s a “Minnesota Republican”, which (being a lifelong Minnesotan myself I can tell ya) means that the Dem caucus room (actually, “DFL” here – Democratic Farmer Labor party) was filled so he rambled over to the Republican caucus room as Plan B. We’re talkin’ every manner of political correctness and uber-RINOness.
And AP is nearly completely gone into the full blown batwhit-crazy “Blinded By The Right”-Chuck Johnson Syndrome. One LGF is enough for my money.
Due to it’s identity crisis I don’t see HotAir going much beyond this year’s elections. I’ve been doing webbiz-stuff (that’s an hightech IT term
) since 1997 so I know a bit whereof I speak.
On February 21st, 2010 at 4:17 pm, DirkBelig said:
Allahpundit banned me too. If interested, you can read my perspective on Why I Was Banned From HotAir.
Me too. No response from Michelle.
Congratulations, Michelle and Jesse, and best wishes for many more successes in the future!
Vents…WOW that brings back memories…good ones..heh! I am so proud to have followed you for so long because the truth of the matter is that YOU along with Rush & the advent of FOX News have truly set apart the Conservative Movement from the Republican Party. You have been the most stalwart at showing that the GOP had become INFESTED with progressives and with the TEA Parties (which btw you had the information on the FIRST one prior to Santelli getting all the accolades) and you have have given US A VOICE!
I thank you Michelle Malkin for being a groundbreaker for the Movement and I believe that you and Rush and Coulter etc. will see the fruits of your hard work come to life this November when the House flips back to Conservatives NOT Republicans, oh they will have an R but they will have Conservative blood not progressive blood running through their veins.
Congratulations and good luck to everyone involved. It must be a bittersweet experience letting your baby go, Michelle, but it’s a creation you can be proud of. May your future endeavors be as big of a hit as Hot Air.
And to the fine writers at the aforementioned site (Ed and Allahpundit, as well as the Green Room contributors), keep up the excellent work. I’ll still visit and infrequently comment there. Now, now, don’t all stand up and cheer at once, please. Spread it out so I can bask in the appreciation longer.
Yes, I took the occasion and made it all about how great I am.
If Allahpundit is still there, I will continue to stay away.
“Hot Air”. Hmmm. Isn’t that contributing to global warming?
I’ve loved both sites and wish each great success. I’ve had to laugh so many times about Allah, because he’d pull a confirmed stand on an issue then watch the feeding frenzy. Loved it!
Michelle and Jesse will go far beyond this episode in their lives and I can’t wait to see what they come up with next? Wishing you both G-d’s richest blessings to you and your family.
MM, you certainly have sung the praises of Allah…I love to mock Sarah Palin but I secretly want her…Pundit. I guess the proof is in the pudding as in how you were able to successful grow and sell the business Hot Air.
I was glad that you had recently added many more guest bloggers though, because to me, AllahPundit, as least to conservatives like myself, was more of a tease than one that would actually give treats consistently like a long-term girlfriend.
Anyways, Congratulations to you Michelle. I still miss you on the friday Factor show. I would always stare at the television in amazement at how HOT you were while hosting Bill’s show. I still think you punished your fans more than you did FOX for the stupidity of the mustache man of malcontent, but hey, like everything else, cést la vié I suppose.
One interesting thing about this ‘nostalgic’ look-back is that nobody mentioned Bryan Preston AT ALL.
I know it is a kumbaya moment, but I liked Preston’s posts a lot better than Eds’. He posted from a perspective I could identify with unlike Ed. Ed posts from his own perspective when he was not lifting my material from the comments section. Most of his posts are so full of bias that they aren’t interesting.
Example. His love affair with Musharraf without knowing anything about it. Blaming all of Pakistan’s problems on Musharraf being ousted when Musharraf was a part of the problem (Ed won’t ever admit it, he’ll always contend that Musharraf was the reason we caught so many Taliban during Bush’s time).
But really, shouldn’t Bryan Preston be at least minimally thanked for his role? Or are we supposed to forget him for some reason none of us are aware of?
Loyalty is a two way street.
I really liked the Vents. All the other stuff is good too, but I still wanted the Vents. I like you, I really, really like you.
I’ll still read Hot Air. I’ll still read this blog. I’ll just be sad for awhile.
Bryon Preston is a good singer.
Me too.
I also miss the Vents.
I really like Ed, and think he was a great addition to HotAir.
He does have a blind spot, though, and he’s not alone.
While Ed writes about and loves the Constitution and the rule of law, he falls short in supporting and defending the Constitution and the Immigration Reform and Control Act that was signed into law by President Ronald Reagan on November 6, 1986.
I don’t recall Hot Air doing an interview with Ron Paul during CPAC (I may have missed it).
But Ed was so busy patting himself on the back and awarding himself conservative blogger of the year that he didn’t even interview the week’s winner.
Yeah, Ron Paul got more votes in the last presidential primaries than AllahPundit’s fav Rudy Guiliani but he’s probably not significant enough for the award winning Hot Air.
Ron Paul is a regular on Fox and Fox Business. I guess it is just as well because I can see the Ed interview already. . .
‘so tell us about your supporters who are truthers’
‘so tell us about your anti-Semitic supporters too’
‘when did you find out you had child molesters who support you?’
You know, important conservative questions from ‘conservative blogger of the year’. Didn’t he vow to interview a Ron Paul opponent a couple weeks ago?
Maybe Ed should have worked harder to get Romney to win this straw poll. You would think the ‘blogger of the year’ would at least interview the ‘straw poll winner’.
No, There’s no bias at Hot Air. Maybe we can get AllahPundit to ask Ron Paul about gay marriage. Important stuff.
It does bug me that the ‘conservatives’ dismiss Ron Paul. We need a geeky nerdy pencil pushing crank in the White House saying STOP SPENDING MONEY!
We don’t need a ‘messiah’, we don’t need ‘the second coming of George Washington’, we don’t need ‘another Reagan’.
If conservatives would give Paul a fair shake, they’d find a lot they could support. This guy will get this country on sound fiscal footing for our kids.
So what he wants to close bases around the world. . . we shouldn’t need them if we have a huge Navy (submarines) and Bombers that can be anywhere in the world in 24 hours from South Dakota.
It is a shame he doesn’t get more support from the Republicans. . . mark that down that the problem is Republicans who now call themselves ‘conservative’. Republicans have always hated Paul, conservatives always loved him.
But I would NOT be surprised if Paul won the R nomination next time. Caucuses are like straw polls and the people of New Hampshire have been known to be eccentric. . . then comes SC where all us crazy southerners are. The nominee only needs 2 of the first 3.
Ron Paul will win Iowa.
I miss the vents but I miss the peeps shows more.
I don’t like Ron Paul because in my opinion he’s a racist. Some of his ideals I really love but I will never vote for him. Debra Medina who is running for governor here in Texas also follows Ron Paul ideas.
I thought she was great and all but now she outed herself as a truther just like many followers of Ron Paul. It looks like I don’t have anyone to vote for next month.
P.S. I personally think Allahpudit is another Charles Johnson. Just give him time and you will see.
Ack, I just realized I’m way off topic sorry!
Does anyone else have trouble logging on to HotAir?
crapweasel
6 reasons to vote for Perry:
1. 2nd Amendment
2. 2nd Amendment
3. 2nd Amendment
4. 10th Amendment
5. 10th Amendment
6. 10th Amendment
Hutchinson is pro-gun control and a D.C. insider. Just saying…
Congrats Michelle and gang. I also miss the “Vents” and CW’s gun threads! Hey CW.
Man, the Ron Paul nutjobs must have gotten a deal on Power Drinks or something.
You can’t turn around without running into this collection of Truthers and “The Moon Landings were Fake” crowd.
And if you look close enough, it’s that same nutburger mindset that defines Ron Paul and his all girl band.
And yes, AllahPundit has to me all the makings of another LittleGreen Football commentator.
I love MM, like Hot Air, but I don’t frankly like this stew being made.
MM,
Hope you made a pile of cash and obambi doesnt confiscate much of it.
Ed is under paid and ap is overrated.
no doubt this will be blocked from posting
timin,
totally agree lgf is his proper format.
Michelle,
Thank you for Hot Air.
It is my first, hourly and last read of the day for my conservative news.
I will occasionaly got to other sites but I know if there is breaking news I can count on Hot Air to be on top of it.
Again, thank you.
Congratulations, and many thanks for all you do, Michelle. Keep fighting for this country.
It is amazing how LGF took such a hard, anti-Christian turn so quickly.
It reminds me of how Andrew Sullivan took a hard left turn into delusion the instant Sarah Palin was nominated!
In both instances, a solitary event seems to have caused these bloggers to snap. Reality just doesn’t enter into the equation at their blogs any longer!
How about Vents on this blog where you aren’t under pressure for economic viability?
A coupla things, hadsil. First, on economic viability – streaming video uses a lot of bandwidth and bandwidth costs money whether it would be posted here or elsewhere.
However, many – if not most – individuals, organizations, businesses, politicians, pundits, etc make use of YouTube. That eliminates the cost of bandwidth use since the videos are hosted on and streamed from YouTube. YouTube hosted videos can be embedded on just about any website/webpage. (i.e. free streaming video on a site)
So the concern then is production – making a video. Shooting a talking head(s) video is not a big problem at all for anyone with a decent camera. Editing is simple, it would consist almost entirely of tacking on a snippet of video that can be used as an intro/outtro (graphic-logo, music), Such a snippet is created once and used over & over, so you skip reinventing the wheel.
At any rate, with free video hosts such as YouTube pretty common, my guess it’s also a matter of time for Michelle. She’s a busy lady, with more than one iron in the fire in today’s world of the Multi-New Media.
Sorry, Michelle, but HA is just no fun anymore. Used to be when you were doing the videos & Bryan was writing. But Morrissey & AP are as relevant as CPAC (not at all). None of the three are Conservative so I don’t have the slightest interest in them.