Re-branding the government: Obama, TMP, and logo-mania

By Michelle Malkin  •  February 24, 2010 10:56 AM

I’ve gotten tons of e-mails over the last several days regarding the new Obama-fied logo for the Missile Defense Agency (it was unveiled last fall).

If you go to the DOD/MDA’s website here, you’ll see both the new logo at the top and the old logo at the bottom.

Old:

New:

Free Republic first noticed the similarity to the Obama campaign logo. Weasel Zippers, Political Wrinkles, JWF, and other blogs have picked up on it.

It’s not worth blowing a gasket over, but the re-branding of the government is a rather aggravating and noteworthy fact of life in the Age of Obama. They do spend an awful lot of time packaging and repackaging bureaucracies and the business of governance — instead of actually, you know, governing.

The ad agency that re-designed the MDA logo is TMPGovernment. Here’s the company’s bulging portfolio.

Surprise, surprise (h/t Weasel Zippers): They also re-re-designed the Porkulus/Wreckovery.gov website.

One of TMPGovernment’s VP’s ruminates on branding Uncle Sam.

TMP’s VP of digital strategy is an unabashed cheerleader for the Obama campaign’s social marketing strategy.

Shiny, happy designers for a design-obsessed administration.

***

A reader writes: “Pretty logo. Too bad we still do not have a real full protection missile defense.”

And great comments from thread below:

southsideironworks said: “It’s not how you govern, it’s how you look when pretending to do so.”

ThatSamIAm said: “Obama has more logos than legitimate politcal achievements.”

MarcoPolo said: “No doubt 180 jobs were saved with the redesign of that logo!”

***

I see the Drudge Report has now picked up on this:

Another reader writes in: “I have spent a large portion of the last 11 years working missile defense while Clinton and Bush were in office. I also grew up in a rural area, and am familiar with what happens to cattle when they are ‘branded.’ I find it interesting that in Obama’s first year in office, he has pulled out of the European missile defense plans, cut the Kinetic Energy Interceptor program, cut the Multiple Kill Vehicle Program, drastically cut the Ground-based Midcourse Defense Program, and gutted the MDA in general. Based on this the new logo should have simply been the old logo with a giant NO symbol over the top of it. When you brand cattle, you tie the animals legs to keep it from doing anything. Then, in addition to the branding, if the animal is male, you also castrate it. I think this is highly applicable to Mr. Obama’s ‘re-branding’ of MDA….”

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Comments


  1. #1
    On February 24th, 2010 at 10:58 am, RTater said:

    Crystal Pepsi ! Yum !

  2. #2
    On February 24th, 2010 at 11:00 am, sandspur said:

    Call me paranoid, but isn’t that a kind of star and crescent?

  3. #3
    On February 24th, 2010 at 11:04 am, kilroyshere said:

    You’re correct SANDSPUR;

    That symbol is a Star & Crescent that can be seen on Muslim flags such as Pakistan’s!

    ___‹^›__‹(•¿•)›__‹^›___

  4. #4
    On February 24th, 2010 at 11:06 am, WestCoastCoconut said:

    More like a black hole sucking the life blood out us.

  5. #5
    On February 24th, 2010 at 11:09 am, southsideironworks said:

    It’s not how you govern, it’s how you look when pretending to do so.

  6. #6
    On February 24th, 2010 at 11:09 am, ThatSamIAm said:

    Obama has more logos than legitimate politcal achievements.

    Obama Fraud Continues

  7. #7
    On February 24th, 2010 at 11:12 am, MarcoPolo said:

    No doubt 180 jobs were saved with the redesign of that logo!

  8. #8
    On February 24th, 2010 at 11:27 am, tre said:

    How many missles could have been purchased with the money that went into getting a new logo?

  9. #9
    On February 24th, 2010 at 11:27 am, stillontheroad said:

    Call me paranoid also – what is this red bolt stabbing into the white star in blue? King Urkels sly message?

  10. #10
    On February 24th, 2010 at 11:28 am, RedDog said:

    These people are campaigners and propagandists, not leaders. They don’t lead, they dictate. They don’t govern, they rule.

    Right before WWII the French had some of the prettiest buttons, medals, and uniforms you could ask for, but they couldn’t fight worth a crap. Check this Triumph The Insult Dog video. This is hilarious. We need an Obama version.
    http://www.youtube.com/watch?v=UF43P-FJrFo

  11. #11
    On February 24th, 2010 at 11:28 am, swede said:

    The new logo reflects the development of new-and-improved Smart Power missles designed for logistic support in the Overseas Contingency Operation. Each new missle carries a hopeydopey diplomat trained to administer a hearty handshake, and the authority to threaten an agressor with an indistinct possibility of some very nasty economic sanctions perhaps sometime in the near future unless they act nice.

    I feel safer already.

  12. #12
    On February 24th, 2010 at 11:28 am, Click said:

    Hmm…. Is that a variation of Crescent and Star, kind of like that “Crescent of Embrace” design for 9/11 Flight 93 Memorial? I’m not sure what interpretation the multicultural observer (aren’t we all) is to take…

  13. #13
    On February 24th, 2010 at 11:33 am, wescam said:

    That’s something, but check this out.

    In Alabama, the military base hosting much of MDA and other BRAC growth was out talking about the community impact recently.

    The schools program in the community, expected to face growth problems related to MDA and other BRAC moves has a motto for the program — “Yes We Can” series of public “conversations” to craft plans and unify support.

    It’s here http://blog.al.com/breaking/2010/02/area_schools.html and it does not seem very creative at all.

  14. #14
    On February 24th, 2010 at 11:34 am, Southpaw said:
  15. #15
    On February 24th, 2010 at 11:38 am, ThackerAgency said:

    sandspur said:

    Call me paranoid, but isn’t that a kind of star and crescent?

    ISLAMOPHOBE! Just thinking this should get you arrested for a hate crime, you bigot!

    Nobody can question Obama’s motives because his mother was from Kansas! KANSAS how American is that?! And he went to a Christian Church and all.

    You shouldn’t be thinking that Obama is trying to integrate church and state with the Islamic Church! I can’t believe you are so hateful!

    People should really shout you down and boo and hiss you for thinking that Obama is an Islamic Manchurian Candidate born in Kenya and lived in Indonesia as a Muslim only to come back to America for school where he joined radical Communist organizations to the point where he got his records from school sealed.

    HAVE YOU NO SHAME?!

  16. #16
    On February 24th, 2010 at 11:40 am, stillontheroad said:

    swede said:
    Did you mean ” the gift of a Laurel and a Hardy handshake?”

  17. #17
    On February 24th, 2010 at 11:49 am, 24Klady said:

    sandspur and others – the crescent and star is axactly what I thought scrolling down. Shaking head… This admin is like a cat marking it’s territory, nothing is beyond their (re)branding.

  18. #18
    On February 24th, 2010 at 11:49 am, cheapseat said:

    Appearance over substance. The liberal way. Another form of political correctness. Don’t do anything, but look good doing it.

  19. #19
    On February 24th, 2010 at 11:50 am, swede said:

    stillontheroad said:
    Did you mean ” the gift of a Laurel and a Hardy handshake?”

    Yeah, and I forgot he gives them a red button that says “Overcharged” on it – rendering said enemy helpless while trying to figure out what it means. Buys time for more diplomacy.

  20. #20
    On February 24th, 2010 at 11:51 am, WarEagle82 said:

    This “re-branding” has been going on for decades!

    I worked for a large, religious non-profit organization once and they hired a marketing firm to redesign their logo among other things. For $10,000, the marketing firm took nearly 6 months to make a simple and frankly nearly un-noticable change to the logo. I was appalled but management declared it “brilliant” and money well spent!

    In large part, we have abandoned “ideas” and are stuck on “marketing.” Marketing bad ideas better isn’t really the answer to many problems…

  21. #21
    On February 24th, 2010 at 11:51 am, stevevvs said:
  22. #22
    On February 24th, 2010 at 12:00 pm, happyscrapper said:

    God have mercy on us. I can’t say anything more than that.

  23. #23
    On February 24th, 2010 at 12:01 pm, Regulus said:

    Why am I reminded of the Roman Emperor Commodus when I see the “new & improved” logo for missile defense?

    Oh, that’s right, Commodus — who never spent any time with the legions after his father’s death — insisted on renaming them after himself.

    But then again, Commodus was also a sociopathic egomaniac who came to see himself as a living god. Can’t say that about Hope-a-Dope, can we?

  24. #24
    On February 24th, 2010 at 12:05 pm, Stoutcat said:

    So I clicked over to the DOD/MDA website, and what a load of crap that is!

    Visually beautiful but almost unreadable. Just like the rest of Obama’s administrations: style over substance.

  25. #25
    On February 24th, 2010 at 12:06 pm, spaceycakes said:

    Gag me with a Toyota

  26. #26
    On February 24th, 2010 at 12:07 pm, stillontheroad said:

    Now, If I was designing a new Logo for Urkel and crew – It would be a A gold plated turd floating in a crystal punch bowl. Nice and shiney but still the contents reek.

  27. #27
    On February 24th, 2010 at 12:10 pm, Hangfire said:

    Hmmmmmmmmm…..from Commie to Commodus in one swift move……

  28. #28
    On February 24th, 2010 at 12:19 pm, Truesoldier said:

    It’s not worth blowing a gasket over, but the re-branding of the government is a rather aggravating and noteworthy fact of life in the Age of Obama. They do spend an awful lot of time packaging and repackaging bureaucracies and the business of governance — instead of actually, you know, governing.

    Not to mention the money they spend doing it. For example, the military uses a system for health care called CHCS. It is DOS based and needs replaceing. The replacement started during the Bush years and was named CHCS2 (real original I know). Well once Obama took office he decided to rename the new system from CHCS2 to Ahlta. The cost to change the logo on the startup cost the taxpayers quite a bit of money (I believe it was well over $1 million).

  29. #29
    On February 24th, 2010 at 12:23 pm, BOB said:

    With Obama’s ratings in the dumpster maybe Pepsi should change their logo?

  30. #30
    On February 24th, 2010 at 12:38 pm, AlohaGuy said:

    \It looks like Captain Obama’s Decoder Ring.

  31. #31
    On February 24th, 2010 at 12:45 pm, Flyoverman said:

    Someone nees to Photoshop an Obama Poster with “EGO” underneath it.

    This new logo can serve as the “O”

  32. #32
    On February 24th, 2010 at 12:58 pm, pressto said:

    Let me guess, they got the same idiots who designed the Flight 93 memorial to design this logo. :-)

  33. #33
    On February 24th, 2010 at 12:59 pm, fighterDC said:

    Maybe the slogan for Obama’s re-election campaign can be: All Flash, No Cash

  34. #34
    On February 24th, 2010 at 1:06 pm, Tazed and Confused said:

    GOOD-BYE ISRAEL !!!

    Obama stole this logo from Iran.

  35. #35
    On February 24th, 2010 at 1:09 pm, tarpon said:

    Ya know, two bit tin pot dictators do this all the time.

  36. #36
    On February 24th, 2010 at 1:11 pm, Flyoverman said:

    I showed my pet Oozelfinch the logo and he was very unhappy.

  37. #37
    On February 24th, 2010 at 1:14 pm, graysonret said:

    Right before WWII the French had some of the prettiest buttons, medals, and uniforms you could ask for, but they couldn’t fight worth a crap

    The French soldier was a fierce fighter than even the Germans praised. It was the leadership that failed them.

  38. #38
    On February 24th, 2010 at 1:17 pm, ddhinnyc said:

    That butthole Obama is just FLAUNTING that he is a Muslim in our faces, but the kool-aid drinking Liberals in the media will deny it even when they see Obama on his knees facing East praying on a flying carpet 5 times a day before strapping on a dynamite vest.

  39. #39
    On February 24th, 2010 at 1:19 pm, swede said:

    Hangfire said:
    Hmmmmmmmmm…..from Commie to Commodus in one swift move……

    Didn’t Commodus invent the modern water closet? Now that I think about it the new logo looks a lot like the flush handle on my new head. Coincidence?

  40. #40
    On February 24th, 2010 at 1:22 pm, Danceswithdachshunds said:

    I can’t say that I agree with the ‘cresent thing’ but the coloration and style are definitely Obamafied.

    And what’s with the shape of that pastel blue background?n It kinda looks like a pansified studio wrestling championship belt buckle.

  41. #41
    On February 24th, 2010 at 1:25 pm, WarEagle82 said:

    Every left-wing nut job in America is transfixed on the new logo chanting, “oooooooooooooooooooh, aaaaaaaaaaah.”

    Shiny thing, shiny thing…

    Form over substance is the essence of modernity.

  42. #42
    On February 24th, 2010 at 1:29 pm, letget said:

    Drudge has two articles about this new logo and various flags with a moon and star on them. You might want to check it out.
    L

  43. #43
    On February 24th, 2010 at 1:40 pm, Jarhead said:

    First thing I tought of when I saw the logo was a invert Cresent Moon.

  44. #44
    On February 24th, 2010 at 1:41 pm, Flyoverman said:

    On February 24th, 2010 at 1:25 pm, WarEagle82 said:

    Every left-wing nut job in America is transfixed on the new logo chanting,

    Actually, the left-wing nut jobs hate every aspect of a Missile Defense Agency. Its existence is an affront to them because it supresses the legitimate desires of socialist republics and the money could be used for the promotion of social justice.

  45. #45
    On February 24th, 2010 at 1:42 pm, Jarhead said:

    Iran must be very happy, to see the new logo… (*

  46. #46
    On February 24th, 2010 at 1:43 pm, love2rumba said:

    It looks like a crescent moon stopping one of our missiles.

  47. #47
    On February 24th, 2010 at 2:22 pm, Dexter Alarius said:

    This “new” logo was developed 3 years ago and is only used on the public website in support of recruiting efforts. Please contact MDA Public Affairs.

  48. #48
    On February 24th, 2010 at 2:35 pm, Danceswithdachshunds said:

    They should have started with something similar to this.

  49. #49
    On February 24th, 2010 at 2:35 pm, SPCOlympics said:

    stillontheroad said:

    ” the gift of a Laurel and a Hardy handshake?”

    Candy-gram for Obama… Candy-gram for Obama…

  50. #50
    On February 24th, 2010 at 3:09 pm, NJ-Aviator said:

    I’m sure Poland and the Czech Republic are thrilled that Obama has a new logo for this department. Maybe Obama can add some smoking holes where those two countries are supposed to be in his shiney new logo.

  51. #51
    On February 24th, 2010 at 3:13 pm, jlhudg23 said:

    Then, in addition to the branding, if the animal is male, you also castrate it. I think this is highly applicable to Mr. Obama’s ‘re-branding’ of MDA

    Only problem with this assessment is, O-Bama-Lama-Ding-Dong wouldn’t know a “ball” if it smacked him in the face. Ya gotta have ‘em to know ‘em.

  52. #52
    On February 24th, 2010 at 3:23 pm, nativeaz08 said:

    I posted this on my facebook page and a friend from Saudia Arabia wrote “yup… very “UNISLAMIC”, hehehe…”. I never mentioned anything about the crescent and star but he sure noticed it.

  53. #53
    On February 24th, 2010 at 3:26 pm, PatriotRider said:

    I find it interesting that in Obama’s first year in office, he has pulled out of the European missile defense plans, cut the Kinetic Energy Interceptor program, cut the Multiple Kill Vehicle Program, drastically cut the Ground-based Midcourse Defense Program, and gutted the MDA in general.

    Recently he also let be desroyed the Advanced Tactical Laser system. We HAD a high energy laser system built and in the final stages of being able to deploy an airbourne tactical laser weapon capable of surgicaly denying assests to the enemy without civilians getting hurt. Now it’s a yard sale in a hanger and the airplane is headed for the bone yard.

  54. #54
    On February 24th, 2010 at 3:29 pm, beachmom said:

    Either they’re trying to let everyone know their agenda or they’re trying some major butt kissing.
    You never know in DC when money is on the line.

  55. #55
    On February 24th, 2010 at 3:39 pm, burnt toast said:

    Michelle, I think credit should be given to the blog Closing Velocity for bringing this travesty to our attention in November of ’09, far before the mainstream media caught wind of it.

  56. #56
    On February 24th, 2010 at 3:40 pm, aero said:

    They do spend an awful lot of time packaging and repackaging

    Not enough adult supervision.

  57. #57
    On February 24th, 2010 at 3:54 pm, dcbprime said:

    While I see the crescent, I finally figured out what this new logo reminds me of: the Vulcan IDIC, from the original Star Trek series.

    What’s that word for seeing shapes in the clouds? Paredolia, or something like that?

    Tempest in a teacup, IMO.

  58. #58
    On February 24th, 2010 at 3:55 pm, madmonkphotog said:

    Why does one of the new logos look strikingly similar to the muslim crescent moon and star?

    That’s the first impression I got.

  59. #59
    On February 24th, 2010 at 4:12 pm, granite said:

    On February 24th, 2010 at 3:55 pm, madmonkphotog said:

    Why does one of the new logos look strikingly similar to the muslim crescent moon and star?

    That’s the first impression I got.

    Absolutely.
    It sure resembles the “memorial” that is being forced through for the 9-11 crash site in western Pennsylvania.

  60. #60
    On February 24th, 2010 at 5:02 pm, Leatherneck said:

    The star, and crescent in pagan religions means the horns of the bull,(Lucifer), and the morning star Venus ( also Lucifer).

    Meaning that which lights the way Venus, before the Sun god shows himself.

    Add the Queen of Heaven,(earth worship), and you have a false trinity.

    The UN puke blue color, as well as Obama’s is the false god of this worlds color. Some call him Apollo.

  61. #61
    On February 24th, 2010 at 5:16 pm, spaceycakes said:

    I call him Nimrod

  62. #62
    On February 24th, 2010 at 6:06 pm, Mainah said:
  63. #63
    On February 24th, 2010 at 6:41 pm, JonB said:

    Looks to me like a missile shield that is preventing our own missiles from getting anywhere.

    Sidenote: when I did a search on Google for: missile defense shield
    It didn’t show up for at least 7 pages in the images section. Seems that google is twisting the results yet again.

  64. #64
    On February 24th, 2010 at 6:42 pm, FlyingTigress said:

    I dunno…

    I could also see this as shoving a missile in the soft spot of your crescent moon.

    Lousy logo in either event.

  65. #65
    On February 24th, 2010 at 7:20 pm, Leatherneck said:

    #65,

    Nimrod was Satan’s man on earth who tried to build the Tower of Babel after G-d ordered mankind to spread across the globe.

    There will be another Nimrod the New Agers call the Avatar. Christians call him the Anit-Christ.

    Already, the UN’s Lucis Trust misleads millions to a false religion.

  66. #66
    On February 24th, 2010 at 7:37 pm, tiredofit08 said:

    as a former wingnut…I am frankly appalled and disgusted by this re-do…excuse me while I head to the bathroom….

  67. #67
    On February 24th, 2010 at 10:35 pm, jangar said:

    A more fitting logo for Obama might be a sphincter muscle with a missle going into it.

    Or, a smoking hole in the middle of North America. Take your pick.

  68. #68
    On February 24th, 2010 at 11:20 pm, fred5676 said:

    Surprised Obama left this on the home page:

    More than 25 years ago, President Ronald Reagan challenged the U.S. scientific community to develop antiballistic missile technologies that would improve our national security and reduce our reliance on nuclear weapons. Today, the Missile Defense Agency, or MDA, is answering that challenge.

  69. #69
    On February 25th, 2010 at 12:45 am, rightwingmom said:

    CREEPY…JUST PLAIN CREEPY!!!

  70. #70
    On February 25th, 2010 at 7:35 am, Danceswithdachshunds said:

    I’ve got it! The crescent is there to remind us that Obama is determined to send our country down the toilet.

  71. #71
    On February 25th, 2010 at 8:37 am, tiredofit08 said:

    pretty UN blue eh??

  72. #72
    On February 25th, 2010 at 8:51 am, jangar said:

    closet muslim

  73. #73
    On February 25th, 2010 at 9:37 am, Lindsay said:

    Why was there a need for a new logo? To create a few jobs with the stimulus money (for a couple of graphic designers)?

    With the crippling of NASA’s ability to fly–and future DOD missions are probably included for spy satellites and missile defense–this “brand” may be a signal of global space. After all, Obama wants us all to be the same under his empire. Kumbaya.

  74. #74
    On February 25th, 2010 at 9:46 am, floridaobserver said:

    When I worked for USAirways, we used to joke that every time they got a new president, they would repaint the airplanes.
    Which came first, the Obama logo which they stole from Pepsi or

    On February 24th, 2010 at 2:22 pm, Dexter Alarius said:
    This “new” logo was developed 3 years ago and is only used on the public website in support of recruiting efforts. Please contact MDA Public Affairs.

  75. #75
    On February 25th, 2010 at 10:23 am, graysonret said:

    Until we get these people out of government, I’m just waiting for the inevitable “boom”, along with the “We interrupt this show…”, and the obvious Reid/Pelosi/Obama response: “It’s all Bush’s fault and the Republicans”.

  76. #76
    On February 25th, 2010 at 12:06 pm, Politicalguano said:

    I agree with those noting the strong Islamic national flag symbolism. Clearl star and crescent – lets just start changing the language to Arabic too. Instead of the Aries missile at NASA, we can can have the Allah Ahkbar!
    In fact, if BO goes Islamic far enough, we will be back to nuclear testing.
    BO has got to be the dumbest president of all time. His presidency is a terrible disaster for all Americans but even worse for black Americans as it will be at least a generation before this nation trusts a black in national office. He portrayed himself as reasonable, honest, “moderate, is “half white” and was raised by whites, and what we got was a hugo chavez dumb, crooked bigot, anti-American thug. I’m just waiting for BO to let slip a few, “white devils,” and start speaking Arabic.
    The truth is he is not qualified to run the US – maybe Cuba, but not the US or any other Republic. I wished I lived closer to DC so I could go and protest in front of the WHite House ever damn day, banging a drum (or playing a didgeridoo – nice low frequency to penetrate walls and carry), and carrying nasty anti BO signs to freak him out.

  77. #77
    On February 25th, 2010 at 2:42 pm, bmac727 said:

    The new logo is essentially an Islamic Crescent & Star; and Barak Hussein Obama’s logo is seen in the “Muslim” world as a symbol of one of their end-times signs, i.e., the Sun rising in the West. Neither are good signs for America!

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