Re-branding the government: Obama, TMP, and logo-mania
I’ve gotten tons of e-mails over the last several days regarding the new Obama-fied logo for the Missile Defense Agency (it was unveiled last fall).
If you go to the DOD/MDA’s website here, you’ll see both the new logo at the top and the old logo at the bottom.
Old:

New:


Free Republic first noticed the similarity to the Obama campaign logo. Weasel Zippers, Political Wrinkles, JWF, and other blogs have picked up on it.
It’s not worth blowing a gasket over, but the re-branding of the government is a rather aggravating and noteworthy fact of life in the Age of Obama. They do spend an awful lot of time packaging and repackaging bureaucracies and the business of governance — instead of actually, you know, governing.
The ad agency that re-designed the MDA logo is TMPGovernment. Here’s the company’s bulging portfolio.
Surprise, surprise (h/t Weasel Zippers): They also re-re-designed the Porkulus/Wreckovery.gov website.
One of TMPGovernment’s VP’s ruminates on branding Uncle Sam.
TMP’s VP of digital strategy is an unabashed cheerleader for the Obama campaign’s social marketing strategy.
Shiny, happy designers for a design-obsessed administration.
***
A reader writes: “Pretty logo. Too bad we still do not have a real full protection missile defense.”
And great comments from thread below:
southsideironworks said: “It’s not how you govern, it’s how you look when pretending to do so.”
ThatSamIAm said: “Obama has more logos than legitimate politcal achievements.”
MarcoPolo said: “No doubt 180 jobs were saved with the redesign of that logo!”
***
I see the Drudge Report has now picked up on this:

Another reader writes in: “I have spent a large portion of the last 11 years working missile defense while Clinton and Bush were in office. I also grew up in a rural area, and am familiar with what happens to cattle when they are ‘branded.’ I find it interesting that in Obama’s first year in office, he has pulled out of the European missile defense plans, cut the Kinetic Energy Interceptor program, cut the Multiple Kill Vehicle Program, drastically cut the Ground-based Midcourse Defense Program, and gutted the MDA in general. Based on this the new logo should have simply been the old logo with a giant NO symbol over the top of it. When you brand cattle, you tie the animals legs to keep it from doing anything. Then, in addition to the branding, if the animal is male, you also castrate it. I think this is highly applicable to Mr. Obama’s ‘re-branding’ of MDA….”
See what others have said
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Crystal Pepsi ! Yum !
Call me paranoid, but isn’t that a kind of star and crescent?
You’re correct SANDSPUR;
That symbol is a Star & Crescent that can be seen on Muslim flags such as Pakistan’s!
___‹^›__‹(•¿•)›__‹^›___
More like a black hole sucking the life blood out us.
It’s not how you govern, it’s how you look when pretending to do so.
Obama has more logos than legitimate politcal achievements.
Obama Fraud Continues
No doubt 180 jobs were saved with the redesign of that logo!
How many missles could have been purchased with the money that went into getting a new logo?
Call me paranoid also – what is this red bolt stabbing into the white star in blue? King Urkels sly message?
These people are campaigners and propagandists, not leaders. They don’t lead, they dictate. They don’t govern, they rule.
Right before WWII the French had some of the prettiest buttons, medals, and uniforms you could ask for, but they couldn’t fight worth a crap. Check this Triumph The Insult Dog video. This is hilarious. We need an Obama version.
http://www.youtube.com/watch?v=UF43P-FJrFo
The new logo reflects the development of new-and-improved Smart Power missles designed for logistic support in the Overseas Contingency Operation. Each new missle carries a hopeydopey diplomat trained to administer a hearty handshake, and the authority to threaten an agressor with an indistinct possibility of some very nasty economic sanctions perhaps sometime in the near future unless they act nice.
I feel safer already.
Hmm…. Is that a variation of Crescent and Star, kind of like that “Crescent of Embrace” design for 9/11 Flight 93 Memorial? I’m not sure what interpretation the multicultural observer (aren’t we all) is to take…
That’s something, but check this out.
In Alabama, the military base hosting much of MDA and other BRAC growth was out talking about the community impact recently.
The schools program in the community, expected to face growth problems related to MDA and other BRAC moves has a motto for the program — “Yes We Can” series of public “conversations” to craft plans and unify support.
It’s here http://blog.al.com/breaking/2010/02/area_schools.html and it does not seem very creative at all.
http://english.pravda.ru/img/idb/symbols.jpg
ISLAMOPHOBE! Just thinking this should get you arrested for a hate crime, you bigot!
Nobody can question Obama’s motives because his mother was from Kansas! KANSAS how American is that?! And he went to a Christian Church and all.
You shouldn’t be thinking that Obama is trying to integrate church and state with the Islamic Church! I can’t believe you are so hateful!
People should really shout you down and boo and hiss you for thinking that Obama is an Islamic Manchurian Candidate born in Kenya and lived in Indonesia as a Muslim only to come back to America for school where he joined radical Communist organizations to the point where he got his records from school sealed.
HAVE YOU NO SHAME?!
swede said:
Did you mean ” the gift of a Laurel and a Hardy handshake?”
sandspur and others – the crescent and star is axactly what I thought scrolling down. Shaking head… This admin is like a cat marking it’s territory, nothing is beyond their (re)branding.
Appearance over substance. The liberal way. Another form of political correctness. Don’t do anything, but look good doing it.
Yeah, and I forgot he gives them a red button that says “Overcharged” on it – rendering said enemy helpless while trying to figure out what it means. Buys time for more diplomacy.
This “re-branding” has been going on for decades!
I worked for a large, religious non-profit organization once and they hired a marketing firm to redesign their logo among other things. For $10,000, the marketing firm took nearly 6 months to make a simple and frankly nearly un-noticable change to the logo. I was appalled but management declared it “brilliant” and money well spent!
In large part, we have abandoned “ideas” and are stuck on “marketing.” Marketing bad ideas better isn’t really the answer to many problems…
Excellent:
http://freedomwatchonfox.com/2010/02/23/02182010-freedom-watch-live-from-cpac-w-tom-woods-tom-dilorenzo-mike-church-jacob-hornberger-david-boaz/101327/
God have mercy on us. I can’t say anything more than that.
Why am I reminded of the Roman Emperor Commodus when I see the “new & improved” logo for missile defense?
Oh, that’s right, Commodus — who never spent any time with the legions after his father’s death — insisted on renaming them after himself.
But then again, Commodus was also a sociopathic egomaniac who came to see himself as a living god. Can’t say that about Hope-a-Dope, can we?
So I clicked over to the DOD/MDA website, and what a load of crap that is!
Visually beautiful but almost unreadable. Just like the rest of Obama’s administrations: style over substance.
Gag me with a Toyota
Now, If I was designing a new Logo for Urkel and crew – It would be a A gold plated turd floating in a crystal punch bowl. Nice and shiney but still the contents reek.
Hmmmmmmmmm…..from Commie to Commodus in one swift move……
Not to mention the money they spend doing it. For example, the military uses a system for health care called CHCS. It is DOS based and needs replaceing. The replacement started during the Bush years and was named CHCS2 (real original I know). Well once Obama took office he decided to rename the new system from CHCS2 to Ahlta. The cost to change the logo on the startup cost the taxpayers quite a bit of money (I believe it was well over $1 million).
With Obama’s ratings in the dumpster maybe Pepsi should change their logo?
\It looks like Captain Obama’s Decoder Ring.
Someone nees to Photoshop an Obama Poster with “EGO” underneath it.
This new logo can serve as the “O”
Let me guess, they got the same idiots who designed the Flight 93 memorial to design this logo.
Maybe the slogan for Obama’s re-election campaign can be: All Flash, No Cash
GOOD-BYE ISRAEL !!!
Obama stole this logo from Iran.
Ya know, two bit tin pot dictators do this all the time.
I showed my pet Oozelfinch the logo and he was very unhappy.
The French soldier was a fierce fighter than even the Germans praised. It was the leadership that failed them.
That butthole Obama is just FLAUNTING that he is a Muslim in our faces, but the kool-aid drinking Liberals in the media will deny it even when they see Obama on his knees facing East praying on a flying carpet 5 times a day before strapping on a dynamite vest.
Didn’t Commodus invent the modern water closet? Now that I think about it the new logo looks a lot like the flush handle on my new head. Coincidence?
I can’t say that I agree with the ‘cresent thing’ but the coloration and style are definitely Obamafied.
And what’s with the shape of that pastel blue background?n It kinda looks like a pansified studio wrestling championship belt buckle.
Every left-wing nut job in America is transfixed on the new logo chanting, “oooooooooooooooooooh, aaaaaaaaaaah.”
Shiny thing, shiny thing…
Form over substance is the essence of modernity.
Drudge has two articles about this new logo and various flags with a moon and star on them. You might want to check it out.
L
First thing I tought of when I saw the logo was a invert Cresent Moon.
Actually, the left-wing nut jobs hate every aspect of a Missile Defense Agency. Its existence is an affront to them because it supresses the legitimate desires of socialist republics and the money could be used for the promotion of social justice.
Iran must be very happy, to see the new logo… (*
It looks like a crescent moon stopping one of our missiles.
This “new” logo was developed 3 years ago and is only used on the public website in support of recruiting efforts. Please contact MDA Public Affairs.
They should have started with something similar to this.
Candy-gram for Obama… Candy-gram for Obama…
I’m sure Poland and the Czech Republic are thrilled that Obama has a new logo for this department. Maybe Obama can add some smoking holes where those two countries are supposed to be in his shiney new logo.
Only problem with this assessment is, O-Bama-Lama-Ding-Dong wouldn’t know a “ball” if it smacked him in the face. Ya gotta have ‘em to know ‘em.
I posted this on my facebook page and a friend from Saudia Arabia wrote “yup… very “UNISLAMIC”, hehehe…”. I never mentioned anything about the crescent and star but he sure noticed it.
Recently he also let be desroyed the Advanced Tactical Laser system. We HAD a high energy laser system built and in the final stages of being able to deploy an airbourne tactical laser weapon capable of surgicaly denying assests to the enemy without civilians getting hurt. Now it’s a yard sale in a hanger and the airplane is headed for the bone yard.
Either they’re trying to let everyone know their agenda or they’re trying some major butt kissing.
You never know in DC when money is on the line.
Michelle, I think credit should be given to the blog Closing Velocity for bringing this travesty to our attention in November of ’09, far before the mainstream media caught wind of it.
Not enough adult supervision.
While I see the crescent, I finally figured out what this new logo reminds me of: the Vulcan IDIC, from the original Star Trek series.
What’s that word for seeing shapes in the clouds? Paredolia, or something like that?
Tempest in a teacup, IMO.
Why does one of the new logos look strikingly similar to the muslim crescent moon and star?
That’s the first impression I got.
Absolutely.
It sure resembles the “memorial” that is being forced through for the 9-11 crash site in western Pennsylvania.
The star, and crescent in pagan religions means the horns of the bull,(Lucifer), and the morning star Venus ( also Lucifer).
Meaning that which lights the way Venus, before the Sun god shows himself.
Add the Queen of Heaven,(earth worship), and you have a false trinity.
The UN puke blue color, as well as Obama’s is the false god of this worlds color. Some call him Apollo.
I call him Nimrod
http://upload.wikimedia.org/wikipedia/commons/5/5f/Aerospace_Data_Facility-Colorado.PNG
National Reconnaissance Office images. Look familiar?
Description Aerospace Data Facility-Colorado.PNG
Aerospace Data Facility Southwest logo
Date 2 October 2009(2009-10-02)
Source National Reconnaissance Office
Author National Reconnaissance Office
Permission
(Reusing this file) Public Domain
Looks to me like a missile shield that is preventing our own missiles from getting anywhere.
Sidenote: when I did a search on Google for: missile defense shield
It didn’t show up for at least 7 pages in the images section. Seems that google is twisting the results yet again.
I dunno…
I could also see this as shoving a missile in the soft spot of your crescent moon.
Lousy logo in either event.
#65,
Nimrod was Satan’s man on earth who tried to build the Tower of Babel after G-d ordered mankind to spread across the globe.
There will be another Nimrod the New Agers call the Avatar. Christians call him the Anit-Christ.
Already, the UN’s Lucis Trust misleads millions to a false religion.
as a former wingnut…I am frankly appalled and disgusted by this re-do…excuse me while I head to the bathroom….
A more fitting logo for Obama might be a sphincter muscle with a missle going into it.
Or, a smoking hole in the middle of North America. Take your pick.
Surprised Obama left this on the home page:
CREEPY…JUST PLAIN CREEPY!!!
I’ve got it! The crescent is there to remind us that Obama is determined to send our country down the toilet.
pretty UN blue eh??
closet muslim
Why was there a need for a new logo? To create a few jobs with the stimulus money (for a couple of graphic designers)?
With the crippling of NASA’s ability to fly–and future DOD missions are probably included for spy satellites and missile defense–this “brand” may be a signal of global space. After all, Obama wants us all to be the same under his empire. Kumbaya.
When I worked for USAirways, we used to joke that every time they got a new president, they would repaint the airplanes.
Which came first, the Obama logo which they stole from Pepsi or
Until we get these people out of government, I’m just waiting for the inevitable “boom”, along with the “We interrupt this show…”, and the obvious Reid/Pelosi/Obama response: “It’s all Bush’s fault and the Republicans”.
I agree with those noting the strong Islamic national flag symbolism. Clearl star and crescent – lets just start changing the language to Arabic too. Instead of the Aries missile at NASA, we can can have the Allah Ahkbar!
In fact, if BO goes Islamic far enough, we will be back to nuclear testing.
BO has got to be the dumbest president of all time. His presidency is a terrible disaster for all Americans but even worse for black Americans as it will be at least a generation before this nation trusts a black in national office. He portrayed himself as reasonable, honest, “moderate, is “half white” and was raised by whites, and what we got was a hugo chavez dumb, crooked bigot, anti-American thug. I’m just waiting for BO to let slip a few, “white devils,” and start speaking Arabic.
The truth is he is not qualified to run the US – maybe Cuba, but not the US or any other Republic. I wished I lived closer to DC so I could go and protest in front of the WHite House ever damn day, banging a drum (or playing a didgeridoo – nice low frequency to penetrate walls and carry), and carrying nasty anti BO signs to freak him out.
The new logo is essentially an Islamic Crescent & Star; and Barak Hussein Obama’s logo is seen in the “Muslim” world as a symbol of one of their end-times signs, i.e., the Sun rising in the West. Neither are good signs for America!