Did You Know...

   

Here come Michelle Obama’s food marketing police

Share
By Michelle Malkin  •  May 11, 2010 11:43 AM

Big Mommy Michelle Obama launched her childhood obesity campaign in February by dragging her daughters’ BMIs into the public spotlight and carrying water for the SEIU’s legislative agenda. What’s next? Aggressive government pressure on, and policing of, food advertisers. Here they come:

The review by the Task Force on Childhood Obesity says one out of every three children is overweight or obese. The task force is a key part of First Lady Michelle Obama’s campaign to solve the problem of obesity within a generation. President Obama ordered the comprehensive review of the issue.

The report includes familiar themes, emphasizing the importance of improved nutrition and physical activity. It also calls for some new and dramatic controls on the marketing of unhealthy foods.

The task force wants junk food makers and marketers to go on what amounts to an advertising diet. It says media characters that are often popular with kids should only be used to promote healthy products. If voluntary efforts fail to limit marketing of less healthy products to young viewers, the task force suggests the FCC should consider new rules on commercials in children’s programming. It also challenges food retailers to stop using in-store displays to sell unhealthy food items to children.

The advisory panel proposes better food content labeling on products and vending machines. Restaurants and vending machine companies are urged to display calorie counts. The experts say the FDA and USDA should cooperate with the food and beverage industries to develop a standard system of nutrition labeling on the front of packages. The study also suggests that restaurants should re-evaluate portion sizes, improve kids’ menus and list more healthy food choices.

The White House study says school systems should consider efforts to promote healthier food in cafeterias. One idea: “swap deep fryers for salad bars.”

In a proposal that’s sure to be popular with children, the panel says schools should promote recess for younger students and “physical activity breaks” for upper level grades.

Because, you know, parents, teachers and administrators in their local school districts are too stupid and too uncaring to have figured this out already.

blog comments powered by Disqus
~ For the latest breaking news, be sure to join Michelle's Email List:
Posted in: Michelle Obama

Bumper crop of ‘Hillary Clinton/Michelle Obama 2016′ stickers on the streets

April 2, 2014 01:03 PM by Doug Powers

hillarymichelle

Sticker shock

We’ll have to wait and see how FLOTUS rates this Beijing hotel on TripAdvisor.com

March 22, 2014 08:22 AM by Doug Powers

flotuschina

“Barking at the staff”?

Unsettled science: The dramatic childhood obesity decline that wasn’t

March 18, 2014 10:36 AM by Doug Powers

flotuslabel

Tipping the scales

Obama administration enlists celeb moms to get bossy in pushing Obamacare

March 14, 2014 09:54 AM by Doug Powers

celebmom

Childhood anecdotes we can believe in

My message to girls: Be Bossy!

March 14, 2014 07:51 AM by Michelle Malkin

Screen Shot 2014-03-14 at 7.52.03 AM


Categories: Feature Story, Feminist Nonsense, Michelle Obama, Politics

Follow me on Twitter Follow me on Facebook