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Whew! CBS Promises to Add More Gay Characters to its Shows

By Doug Powers  •  July 29, 2010 04:05 PM

**Written by Doug Powers

Fresh from the “who really controls the programming on television” file we find this:

CBS will introduce more gay characters on its scripted programs in response to recently receiving a failing grade from GLAAD, CBS President Nina Tassler said Wednesday.

“I’m very disappointed in our track record so far,” Tassler said at the Telvision Critics Association fall previews. “We know and we will do better.”

MTV, CW tops GLAAD’s gay-friendly programming survey; CBS fails again

Tassler said The Good Wife will introduce the gay brother of Julianna Margulies’ Alicia in the new season. She also added that there would be a recurring gay character on S#*! My Dad Says and that Jeff and Audrey (Patrick Warburton and Megyn Price) will choose a lesbian surrogate on Rules of Engagement.

“Once you come out of your pilot development season disappointed with yourself, you go into the current series season and look for every opportunity we can to improve the numbers we have represented in the cast,” Tassler said. “We’re going to do that, and we’ll continue to focus on that as we go into development season. We’re not happy with ourselves.”

“Not happy with ourselves”? Last week, CBS was tops in average number of primetime viewers in the 18-49 demo — and that includes gay viewers… at least I think it does.

Right on the heels of this announcement is word that CBS has started production on “CSI: Fire Island.”

Look for CBS to cave to pressure from other interest groups and air programs like these:

–S#*! My Mullah Says

–The PETA Principle

–Jake and the No Trans Fats Man (starring Michael Bloomberg)

–Love, Undocumented American Style

–Electric Car 54, Where Are You?

–Walker, Land That Rightfully Belongs to Mexico Ranger

I’m also told that a former vice president and climate huckster will be given a slot on the CBS Evening News, where he’ll feature “good news” stories in a segment entitled “Al Gore’s Happy Endings.”

Additionally, the network is expected to appease the atheist lobby with the new spiritual drama, “Touched by a Figment of Your Imagination.”

**Written by Doug Powers

Twitter @ThePowersThatBe

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