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KFC Buys Ad Space on College Girls Rumps; NOW Offended — Of Course

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By Doug Powers  •  September 22, 2010 06:54 PM

**Written by Doug Powers

KFC is “creating” more jobs than the Obama administration has all year, and I’m even willing to bet KFC has Team O beaten in the “lives touched” category as a result of this ad campaign:

Women on college campuses are being paid $500 each to hand out coupons while wearing fitted sweatpants with “Double Down” in large letters across their rear ends.

The promo comes as KFC is in the doldrums domestically. The world’s largest chicken chain’s U.S. same-store sales fell 7% in the second quarter. Nearly all its growth now is in international expansion.

Here’s how KFC job stimulus program looks:

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Naturally, the people whose only offers to use their butts as billboards come from Goodyear are taking offense:

The nation’s largest women’s group doesn’t like it one bit. “It’s so obnoxious to once again be using women’s bodies to sell fundamentally unhealthy products,” says Terry O’Neill, president of the National Organization for Women. What’s more, she says, KFC has forgotten something important: Women make more than half the decisions about what to eat for dinner.

Which is why I’m guessing there may well be a NOW stampede at KFC tonight.

Update: It occurred to me while I was out working in the yard that NOW would face the ultimate moral dilemma if KFC sponsored abortions.

(h/t WZ)

**Written by Doug Powers

Twitter @ThePowersThatBe

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