Scott Pelley on Plans for CBS Evening News: We’re Going to Lean Forward (Where Have We Heard That Before?)

By Doug Powers  •  May 6, 2011 10:56 AM

**Written by Doug Powers

Scott Pelley, who will take over for Katie Couric next month as anchor of the CBS Evening News, dropped by Washington DC’s CBS affiliate to let them know his plans for the broadcast. Pelley had better be careful, lest the first story he covers as anchor of the CBS Evening News be about MSNBC filing a trademark infringement lawsuit against the CBS Evening News.

By way of Brent Baker at Newsbusters, here’s what Pelley told the DC affiliate:

We’re going to cover hard news. We’re going to be aggressive about that. We’re going to be leaning forward.

Did CBS hire Spike Lee for their new image campaign?

Part of the problem for CBS with Couric as anchor is that she caused many viewers to lean forward… to change the channel. Will Pelley correct or worsen that? All I know is that Al Gore will be a lot more likely to be watching starting next month.

I’m sure Doug Ross won’t mind if Pelley wants to borrow this “Lean Forward” logo to use for his CBS broadcast.

**Written by Doug Powers

Twitter @ThePowersThatBe

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Comments


  1. #1
    On May 6th, 2011 at 11:07 am, TooMuchTime said:

    We’re going to be leaning forward.

    …said CEO in training, Ben Dover, an Obama Administration favorite.

  2. #2
    On May 6th, 2011 at 11:07 am, mchristian said:

    Joe Biden of the news business?

  3. #3
    On May 6th, 2011 at 11:08 am, Peter Hughes said:

    CEO in training, Ben Dover

    I’m sure he’s really tight with his best friend – Buck Naked.

    Sorry, couldn’t resist. ;-)

    Regards,
    Peter H.

  4. #4
    On May 6th, 2011 at 11:10 am, Peter Hughes said:

    Speaking of which – Scott Pelley is a Chris Matthews wannabe. I’m waiting for him to get a set of thrills up his leg when Chairman Maobama speaks.

    Regards,
    Peter H.

  5. #5
    On May 6th, 2011 at 11:13 am, Teddy Kennedy said:

    Errah as Seth Meyers said, Do they think we’re deaf??!!

  6. #6
    On May 6th, 2011 at 11:18 am, Teddy Kennedy said:

    Errah, Lean Forward . . . . cuz I have to brush my teeth through my belly button.

  7. #7
    On May 6th, 2011 at 11:33 am, John Deaux said:

    On May 6th, 2011 at 11:07 am, TooMuchTime said:
    CEO in training, Ben Dover

    Didn’t he have a sister named Eileen?

  8. #8
    On May 6th, 2011 at 11:39 am, peteee said:

    with all these newsmen leaning, i prefer my news straight up!

  9. #9
    On May 6th, 2011 at 11:48 am, Freddy said:

    The difference between Couric and Pelley is the cash! Both read from the same teleprompter.

    When TOCBS is demoted there might be a change in the messaging. But do not look for such changes before the next election. CBS exists to support Obama and the Democrats.

  10. #10
    On May 6th, 2011 at 11:50 am, Ralph Gizzip said:

    What happens when you lean forward while facing Left?

    That’s right, boys and girls, See BS News.

  11. #11
    On May 6th, 2011 at 11:56 am, Ron said:

    You think Scott can wipe the competition?

    Hard news, huh? These are CBS reporters, producers, editors, etc., so I’m expecting zero change, just less Couric.

  12. #12
    On May 6th, 2011 at 11:58 am, maineconservative said:

    going to cover hard news

    yeah, real HARD to read a teleprompter there Pelley… get over your delusional self. C-BS Screws is still going to be irrelevant.

  13. #13
    On May 6th, 2011 at 11:58 am, happyscrapper said:

    Who is this guy? Never heard of him. Most people never will. I mean, who gets thier news from CBS? Get real.

  14. #14
    On May 6th, 2011 at 12:09 pm, Jinxed said:

    …You really don’t want to know what “hard news” brought to mind in combination with the aforementioned Lean Forward shtick.

  15. #15
    On May 6th, 2011 at 12:29 pm, Flyoverman said:

    Scott, just read the news. It’s not rocket science.

  16. #16
    On May 6th, 2011 at 12:32 pm, squeaker1 said:

    On May 6th, 2011 at 11:58 am, happyscrapper said:
    Who is this guy? Never heard of him. Most people never will. I mean, who gets thier news from CBS? Get real.

    Scott Pelley: “I’m very important. I have many leather-bound books and my apartment smells of rich mahogany.”

  17. #17
    On May 6th, 2011 at 12:52 pm, herm2416 said:

    …….and the relevancy of CBS new and its new anchor is? Good grief, maybe they’ll double their viewers….and be up to two!

  18. #18
    On May 6th, 2011 at 12:58 pm, drbulb said:

    I sure hope he’s “perky”…

  19. #19
    On May 6th, 2011 at 1:03 pm, rocketman said:

    ***
    I had my annual physical exam recently. I didn’t like it when I was told to “lean forward” over the exam table.
    ***
    Deja Vu all over again! No American Pravda Media “help” needed.
    ***
    John Bibb
    ***

  20. #20
    On May 6th, 2011 at 1:28 pm, Virginia Patriot said:

    SeeBS, nuff said. Never watch it, because it is BS. Nothing but propaganda from the alphabet networks. Fox has been getting nearly as bad. Pravda has lately been a better source of truth.

  21. #21
    On May 6th, 2011 at 1:37 pm, babiesgrandma said:

    I like what the news people are called in England: News Readers.
    That’s ALL they do. . .’Nuff said.

  22. #22
    On May 6th, 2011 at 2:02 pm, Dimsdale said:

    “Lean forward”??

    People that do that are either farting or naval gazing. Which pretty well summarizes CBS news.

    I know BS when I CBS.

  23. #23
    On May 6th, 2011 at 2:03 pm, puhiawa said:

    Expect the news to be laden with global warming fear mongering and bogus science. This guy is a Warmist and a loon.

  24. #24
    On May 6th, 2011 at 2:09 pm, rambler said:

    Why do the networks bother to keep news shows on the air? It’s not like they will get the youth to watch. At some point, their audience will be gone.

  25. #25
    On May 6th, 2011 at 2:41 pm, Hannibal said:

    If Scott Pelley gets Dick Button to do the sports on his new show, they could call it The Pelley Button.

  26. #26
    On May 6th, 2011 at 2:49 pm, happyscrapper said:

    On May 6th, 2011 at 2:41 pm, Hannibal said:
    If Scott Pelley gets Dick Button to do the sports on his new show, they could call it The Pelley Button.

    O.K. That did it!! This thread is officially dead! :wink: :lol:

  27. #27
    On May 6th, 2011 at 2:53 pm, FirstSkirt said:

    Check out NewsBusters.com and see article where Dr. Rice (S/S for George Bush) wrecked Lawrence O’Donnell’s day when she told him he was disrespectful of the people he interviewed, that she didn’t like it, and that he needed to shut up and let her answer the questions. Beautiful job – Condi.

    Another bright spot for the ijits in the LSM.

  28. #28
    On May 6th, 2011 at 3:02 pm, RedDog said:

    Lean what? My head hurts. I can’t take these people.

  29. #29
    On May 6th, 2011 at 3:19 pm, ramblingman said:

    I’m sorry, CBS has a news division? How long has that been going on?

    You know, if they have newspeople, maybe they could put s show on television with some of these newspeople reading news articles. I bet they could get dozens of viewers.

  30. #30
    On May 6th, 2011 at 6:16 pm, T-Bone said:

    I think he was going to say lean left and tried to make a mid sentence adjustment to seem non partisan.

  31. #31
    On May 6th, 2011 at 7:31 pm, TooMuchTime said:
    Scott, just read the news. It’s not rocket science.

    I like what the news people are called in England: News Readers.

    That’s because they have no grand illusions about their job. On this side of the pond, these egomaniacs call themselves (use your best announcers voice) News Anchors. With all the BS from Obama that they weigh us down with, they’re more like boat anchors.

  32. #32
    On May 7th, 2011 at 12:46 am, blizzard said:

    We’re going to cover hard news. We’re going to be aggressive about that. We’re going to be leaning forward BENDING OVER.

  33. #33
    On May 7th, 2011 at 1:19 am, Member-VRWC said:

    We’re going to cover hard news.

    Pelley, your dog and pony show comes on at 6 PM. By that time of the day, the “news” you’ll be covering has already gone around the world and back again on the internet so what you’ll have to offer will be a limp dishrag.

  34. #34
    On May 7th, 2011 at 7:19 pm, StaceyOfLiberty said:

    I like Rachel Maddow, but that “lean forward” slogan is HORRIBLE. I’ve been on plenty of branding and naming projects, and that…that is just awful. The “lean’ bit is corporate speak…people are always saying, “let’s lean into that.” Grrrr.

  35. #35
    On May 8th, 2011 at 12:10 am, Bogtrotter said:

    Does this mean that CBS will officially be competing with MSNBC in a race to the bottom?

  36. #36
    On May 8th, 2011 at 1:46 am, BFC Cpl Jack said:

    I’m sorry to be this crude but that expression, “Lean Forward” reminds me of what I do when I “take a healthy one”. Actually, with a slight strain I leave “one”, generally large, hard and brown.

  37. #37
    On May 8th, 2011 at 4:35 pm, ChapBix said:

    On May 6th, 2011 at 11:50 am, Ralph Gizzip said:

    What happens when you lean forward while facing Left?

    That’s right, boys and girls, See BS News.

    You beat me to it.

  38. #38
    On May 8th, 2011 at 4:50 pm, ChapBix said:

    On May 6th, 2011 at 12:52 pm, herm2416 said:

    …….and the relevancy of CBS new and its new anchor is? Good grief, maybe they’ll double their viewers….and be up to two!

    Bringing up the rear tied with Gore Bull’s network.

  39. #39
    On May 8th, 2011 at 5:38 pm, Whirled Peas said:

    Lean forward???? I think what they are REALLY saying is Bend over and spread the cheeks…. just sayin….

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