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Disney Applies for ‘SEAL Team 6’ Trademark

By Doug Powers  •  May 15, 2011 03:57 PM

**Written by Doug Powers

As James Caan said to Kathy Bates in Misery: “Whatever you’re thinking about doing, please don’t do it.”

The SEALs want less attention, and there’s nothing like having Disney getting involved in marketing your story to make that happen:

MediaBistro.com reported Friday that the Walt Disney Company has officially trademarked “Seal Team 6,” which is the unit designation of the special operatives that waged the assault on the al Qaeda leader’s Abbottabad compound.

The trademark applications were submitted just two days after President Barack Obama announced the commando mission that resulted in the death of bin Laden.
Disney is certainly covering all bases: Their trademark applications for “Seal Team 6” are nothing if not comprehensive.

In addition to “entertainment and education services,” they cover toys, games and playthings (including the legally all-embracing “hand-held units for playing electronic games other than those adapted for use with an external display screen or monitor”); gymnastic and sporting articles; clothing, footwear and headwear; Christmas stockings, Christmas tree ornaments and decorations; and – no doubt ideal for depicting raids in Pakistan – snow globes.

So what does Disney have in mind if it’s approved (big “if”) — other than snow globes, shoes and lunch boxes? Is an animated feature about a half dozen actual seals charged with double-tapping global warming just around the corner? Will SEAL Team 6 replace the miniature Army men in Toy Story IV? Will they be substitutes, minus one, for the seven dwarfs in “Snow White and the Gutsy Call”? An “Abbottabad Disney” theme park, perhaps? I shudder to imagine what they have in mind.

In a way, Saturday Night Live predicted this move not long ago, as evidenced by their “Little Mermaid” sketch.

**Written by Doug Powers

Twitter @ThePowersThatBe

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