Goodbye Food Pyramid, Hello USDA Dinner Plate
**Written by Doug Powers
Today, a relatively useless government chart will be replaced by a similarly useless but easier to understand chart:
(CNN) — Remember the food pyramid, the old symbol that showed us what a healthy diet looked like?
Well, forget it.
First lady Michelle Obama and several other officials will unveil a new plate-shaped food icon Thursday that “will serve as a reminder to help consumers make healthier food choices,” the White House said. .
Obama will be joined by Agriculture Secretary Tom Vilsack and Surgeon General Regina Benjamin during the event at the auditorium in the Department of Agriculture.
A Department of Agriculture statement, without describing the new icon, said it will be “an easy-to-understand visual cue to help consumers adopt healthy eating habits.”
Here’s the food pyramid’s replacement, the “Dinner Plate”:

In some circles the new chart is also referred to as “Michelle O’s Hierarchy of Feeds.”
When it comes to getting our minds focused on healthy food, nothing does the trick as well as a pie chart (though to me it looks as if the USDA has put fruits, vegetables, protein and grains in the crosshairs).
The cost? I knew you were going to ask that:
Dr. Post said the U.S.D.A. had spent about $2 million to develop and promote the logo, including conducting research and focus groups and creating a Web site. Some of that money will also be used for the first year of a campaign to publicize the image. He said the agency would use the plate to get across several basic nutritional messages, including urging consumers to eat smaller portions, switch to low-fat or fat-free milk and drink water instead of sugary drinks.
So it’s pretty much a “Let’s Move” redundancy. When money is no object you can’t have too many backup systems.
If they really want to do kids a favor they’ll come up with an instructive chart on how the government’s wasting money and bankrupting their future.
**Written by Doug Powers
Twitter @ThePowersThatBe
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Yea! Now I can go to burger king and have a balanced meal…
Bun = grain (sesame seeds too?)
tomato = fruit
lettuce = vegetable
cheese = dairy
beef = protein
It hasn’t been completely rendered obsolete…yet. Actually its been trending toward obsolescence long before this administration. Its pace of obsolscence has just been much faster since Jan 20, 2009.
HarryBailey…. I think if you read the post, you will see a link to the official chart. As usual, just looking for something to complain about.
No food plate is complete without the most important food group:
CHOCOLATE
70% cocoa or higher, preferably
Amen!
It’s basically the same thing, with the grains and vegetables sections a little bigger than the proteins and fruits. It’s still a joke.
On June 2nd, 2011 at 3:33 pm, HarryBailey said:
I see the Racer adds his/her/its One Farthings worth of non-insight.
I haven’t had time to read the comments yet, so forgive me for any repeats. My opinion is this…WTF???
The idea of a plate is actually a GOOD one! Show a plate with actual portions of each item. Protein should be a much small portion than fruit/veggies. And how does dairy even get shown accurately when it is set apart on its own? I don’t get it. What portion of your diet should be dairy? And where is ANY allowance for sweets? Come on folks, get real.
At least with the pyramid, you had an idea of what you needed to eat the most and what you needed to eat the least.
A good idea has turned into a bad product! Big Government again. Sigh.
Now I will go back and read the comments and see how many people said the same thing!!
Real? With left leaning bureaucrats involved, not hardly.
The government’s version of Vanna White
Maybe on YOUR plate… not on mine.
Once the steak is on the plate, there’s little room for the baked potato or even ketchup…
What kind of American are you?? If you don’t eat Hershey’s milk chocolate, you are more of a commie than Sean Penn.
In preparation for Obamacare and the crashing economy, what food group does Soylent Green fall into?
Easy their RSS. You are heading down a path that will result in your wearing a Palin 2012 button.
Flyoverman said:
The People Catagory – after all, it is people!
Milk Chocolate sucks, as does Sean Penn.
Milk Chocolate is like Barry Soetoro.
Not exactly white nor exactly dark.
ILMC – No thank you, hogs are unclean meat, just like weiners.
$2 million for THAT?! At least the food pyramid had nice graphics.
It boggles the mind how we can be so broke and yet they still waste money on stuff like this.
JD–thanks
and Rogue–LOLOL
my plate:
cigarettes
Perrier
beans
turnip greens
Turkish Delight
mango
Beefeater Gin
oh, and the plate?
Limoges
Flyoverman, I thought the same thing. Soylent green looms, my friends, if we hold to the current course.
Why just a plate and a placemat? How are we going to eat without foods placed on them?
What kind of a Libro-union proletariat backing progresso are you? Hershey’s raked in $5.7 Billion last year (yup very large B) in ’08 Hershey’s closed their Smiths Falls and Oakdale plants, being replaced in part by a new facility in Monterrey, Mexico. They also opened new plants in São Roque, Brazil and Guadalajara, Mexico.
Them was American union jobs, there Tex. Wanna talk about GE now?
Hey I’m just your average Miller drinking, BBQ eating, Camel smoking, Pelosi loving, red blooded American.
Are you defending dark chocolate and unions? Free trade is as American as pork rinds (which they eat in Mexico too).
Friends don’t let friends drink Miller’s. So………..drink up!
Funny enough, Miller was the first non-bottom-of-the-barrel sh!t beer that I actually enjoyed. (still terrible)
However, living in the Pacific Northwest, we have quite the selection of micro-brews that are outright delicious.
{Sigh} I miss Oly and Henry Weinhard’s.
What were you up here for? Grew up here, school, military?
I’m not too fond of the huge breweries around (Redhook, etc), but Portland seems to have some of the best. Full Sail and Deschutes. YUM.
chicharones
Only a fork? Where is a spoon and a knife?
All I can think of when looking at this “chart” is how high it can be piled with all these selections. All that training at salad bars can’t be allowed to go to waste. Vertical development is essential to volumes consumed. Can we expect specific updates to this chart on a regular basis? Gotta “save or create” those government jobs, right?
No meal is complete without some kind of candy.
Focus grasshopper. If you’re a union type you need to hate Hersheys. That leaves more creamy milk chocolate for us conservatives. You may eat tofu-chocolate.
Rogue – Brutal IPA
“Fermentation may have been a greater discovery than fire.”
– David Wallace
When you write your own blog, you can make the rules. Until then buzz off.
Rogue is good; but so damn pricey. Have you ever had a Deschutes Jubelale? Definitely a recommendation of mine.
I finally had time to read the comments. I will answer a few of them. Regarding the fat. YES, there must be fat in everyone’s diet. Without it, you get very very constipated! Personal experience. So, leaving fat off the plan is dangerous and wrong. YOu can bet your bippy MO eats plenty of FAT.
HarryBailey said:
Because it is called effort, the watch word here is effort to click the link. Now I do understand Welfare Slobs do not have that word in their lexicon but – from now on let Effort be your watch word. Learn it, live it, and love it.
Milk chocolate doesn’t suck, it’s best suited for kids with a somewhat less refined taste. Sean Pean is best suited for those with no taste.
These two comments almost ended my life. I am not joking! First, I laughed like crazy reading ILMC’s. It struck me so funny! Then Cheddar comes up with his penileimplant and balloon animal post and I just lost it! I couldn’t get my breath! My husband had to slap me. Well, that last sentence was a lie, but you get the point.
123…is that you?
You forgot waffles.
I think everyone will be as amazed as I was if you visit the USDA website. I thought it was mostly about helping farmers but here are their priorities:
Secretary’s Priorities
Agricultural Production
Civil Rights
Conservation
Energy
Food
Safety
Nutrition/Hunger
Rural Development
Trade
They also administer WIC (Women, Infant, Children) program and here’s a good one: SNAP–that’s the new name for Food Stamps (Supplemental Nutritional Assistance Program). Basically this is just a huge federal welfare agency under the guise of promoting agricultural production.
One food group you military folks forgot.
Shi#.
Remember SOS? We actually still have that occasionally.
Thank goodness! I thought I was the only one who laughed at that comment by ILMC. I have no idea why it made me laguh. Good to see you in good spirits today! I’ll be enjoying some good spirits soon! I lie, it’ll be beer.
123 actually uses 7 for all his girlfriends he keeps at the same time.
I have friends who cherish that as a comfort food and regularly enjoy it for dinner about once a week. I could never see the attraction.
Definately, Jubelale is an annual tradition around here. I like their Black Butte Porter. Good stuff.
Their porter is probably one of my favorites. But in the summer I have a hard time wanting to down more than 2 of those.
Now that we’re talking about beer I need to go pre-funk before the Mariner’s game. Yay expensive PBR and Coors Lights!
Have a good one, everyone!
The information, while expensive to produce, is still good solid guidance on how to slim down. America is already too fat, and pretty soon half of all Americans will be overweight or obese. Obesity does not care what your political party is, it only cares to make you unhealthy and prone to other complications.
Will the people who need to see the site actually see it, read it, and act on it? That will be the test of whether or not the money was well spent. Unfortunately, I do not believe the right people will see it. That is sad.
What will happen is it will be used by the nanny state to force people to change their eating habits.
That’s not a plate, that’s a pot pie. MY pot pie.
Clearly they did not consult Bear Grylls when designing the pot pie.
Since when it protein a food?
****ing morons, if I didn’t know any better I’d think it was some type of parody.
That old food pyramid really was a disaster. It recommended 6 to 11 servings of bread/cereal/rice per day. WTF? Maybe they envisioned very small servings or something, but that wasn’t clear. I really think it did contribute to the rise in obesity.
Great, another government suggestion I have to ignore.
$2 million? Are you serious? They could have come up with this for a fraction of the money they spent. $20,000 to the six grader that designed it would have been a win-win for us and the sixth-grader that drew the winning design for their school.
The Brazilian and Mexican public wanted the Hershey Park experience. Visited the Hershey, PA factory last October. Quite an upscale improvement over our visit in 1999. Our daughter had a wrapper made for a chocolate bar with her photo on it and a slogan she came up with on her own.
Anyone remember when poor people used to be skinny ?
What was your daughter’s slogan? We did the Hershy factory in…geez ’87 I think. Very impressive. This is a prime example of American entreprneurial free market success I try to rub in RSS’s face but he won’t bite.
Wachutalkinbout Willis?
“Hey, hey hey…it’s Fat Albert!”
“E be O Tay Buh Wheat”
What you people don’t realize is this is only the first version of Moochy’s pie plate.
These marxist thugs get another four years, and the next version will come with a pointer. Spin the plate, and that is what they are directing you to eat that day.
Not my plate, I’d rather it be Belleek with Waterford on the side, call it Celtic snobbery.
That’s not the graphic. Eek. The actual one looks much better.
“Fat Dumb and Stupid in 2012″ Pick your GOP candidate to add to slogan. Currently None of the Above is polling best.
Notice anything missing from this new chart?
That’s right. The word “Meat”.
Can’t have the little kiddies thinking that eating meat is a good source of protein now, can we?
Miller’s not an American beer anymore, traitor. Try Yuengling or Sam Adams. And you better darn well be watching Nascar now that the hogs are fed.
lol–like my #118 above, where I mention Limoges
We have a new kitten, and she broke one of my Belleek items. I don’t know how mrcakes wasn’t wearing kittenbritches the next day, but she survived.
Also, I’m assuming the round dairy thing is a wheel of Brie, right? I love this chart!
nah, that’s a cup of fauxghurt
I just figured out that round dairy thing is where your glass of dairy product, in my case, Irish Cream, goes beside the divided plate.
This chart will soon be availabe as a set of place mats which can be ordered from the USDA (sales tax and shipping apply, please expect 6-8 months for prompt delivery) as a guide for those who need contiued nutritional education indocitri.. er, reinforcement.
Tobacco is a grain? I’ve been smoking
grain? Oh dang, maybe I should swich
to herb.
Dr. Post said the USDA,(another dept. on my ‘hit list’), HAD spent about
(they don’t know how much they spent?),
$2 MILLION to develop and blah blah?
Where the HADES did they get $2 mill?
OH…that’s right. Dr. Post went to the
feds money tree….how silly am I?
My version.
OMG, broken Belleek! My condolences.
OMG….I read somewhere today that this stupid scheme to make Michelle “O” look like she is relevant just cost the taxpayers $22 MILLION.