Government logo fail of the day

By Michelle Malkin  •  August 7, 2011 01:35 PM

This is like an Onion parody on steroids. Only it’s 100 percent real.

Inspired by President Obama’s “Sputnik moment” speech back in January, the government-sponsored Smithsonian Institute has launched a new blog called “Department of Innovation”. As they describe it:

Seems a long time ago, but it was only back in January when Barack Obama told us that America had reached a “Sputnik moment.” He was referring to the competition with China to be the Big Dog of the 21st century global economy, but the subtext was that the country needs an attitude adjustment, that we need to start channeling Silicon Valley, a place where people may pledge to “Do no evil” but the true religion is innovation.

It made for one fine sound bite. But it hasn’t exactly inspired a bunch of innovation rallies and bake sales. So in the spirit of banging the drum for new ideas and fresh thinking, this blog will track all things innovative, not just in science and technology, but also in how we live, how we learn, how we entertain ourselves.

Sharp-eyed reader Rob M. certainly found the “Department of Innovation”s logo entertaining. You will, too.

Take a closer look:

As Rob wrote me this morning: “Check out the logo. 3 interlocking gears arranged in this fashion will not move in any direction. They are essentially locked in place. Which when you think about it, is a perfect analogy of today’s government!”

Also a perfect analogy for a hapless administration’s pretense of entrepreneurial expertise: Total non-starter.

And that, my friends, is your government logo fail of the day…

***

Another commenter at the Smithsonian blog also noticed: “I love this feature. I thought, however, that I would comment on the Department of Innovation meshing gears logo. The gears can’t turn. Perhaps that was the intended effect?”

Yeah, that’s the ticket.

Our commenter Cynosura adds: “Not to pick at nits, but the position of the gears (interlocking, thus unable to turn) is not the only problem with the logo. The gear pitch (space between tooth centers) is not consistent. I realize that it’s a logo and not a technical drawing, but it hurts my eyes to look at it. Even if the small gears were separated, the gears would likely jam during the first revolution…”

Snortalicious!

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Posted in: Politics

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Comments


  1. #101
    On August 8th, 2011 at 10:26 am, cheapseat said:

    The department of redundancy Department. Our entire gubmint is made up of people who got a job with the gubmint, either couldn’t or wouldn’t do that job, so an assistant had to be hired, which couldn’t or wouldn’t do the job, etc, etc, etc. So today we have 25% of the U.S. working age people working for the gubmint to not do 5% of the work needing to be accomplished. This is why we keep getting farce out of these beaurocratic lightweights. The Post office is bankrupt, yet is advertising in Nascar and other sport venues. A Monopoly doesn’t need to advertise. This is what happens when affirmative action trumps worker performance.

  2. #102
    On August 8th, 2011 at 10:28 am, Dexter Alarius said:

    “How human ingenuity is changing the way we live”

    Change is not always good!

  3. #103
    On August 8th, 2011 at 10:44 am, Ilovemycountry said:

    This is cool – the stock market loses 700 points last week and is down another 340 because you people voted for those tea party losers.

    And what do you sit around talking about?

    Some silly logo – this is why you folks are bad for this country.

  4. #104
    On August 8th, 2011 at 10:54 am, Rogue Cheddar said:

    On August 8th, 2011 at 10:44 am, Ilovetohuffpesticides said:

    Hey Ma, look, my picture is on a can of ‘RAID’! Kewl!

  5. #105
    On August 8th, 2011 at 10:55 am, Rogue Cheddar said:

    (sigh) If only the strikeout really worked on trolls.

  6. #106
    On August 8th, 2011 at 11:14 am, RedDog said:

    Think about it. Most of the dimwits in political have law degrees, which means they are most likely predisposed to conniving, manipulation, and deflection. Sound familiar? “Law” and politics, a match made in hell.

    I’m done with my country being led by this kind of person.

  7. #107
    On August 8th, 2011 at 11:14 am, RedDog said:

    …in political office.

  8. #108
    On August 8th, 2011 at 11:18 am, RedDog said:

    On August 8th, 2011 at 10:44 am, Ilovemycountry said:
    This is cool – the stock market loses 700 points last week and is down another 340 because you people voted for those tea party losers.

    At the least those Tea Party losers slowed the “progressive” train wreck by a few weeks and a few MPH. Thanks to Democrats and RINOs, the result was the same. Wake up little man, the Socialist crack binge is over.

  9. #109
    On August 8th, 2011 at 12:08 pm, pressto said:

    Anyone else notice this on the about page?

    http://blogs.smithsonianmag.com/ideas/about/
    It looks like after 2 comments on the page they closed it:

    RSS feed for comments on this post.

    Sorry, the comment form is closed at this time.

    :-)

  10. #110
    On August 8th, 2011 at 12:15 pm, ITookTheRedPill said:

    Ilovemycountry

    Please do tell us:
    1) Which country, exactly, is “your” country?
    2) What, exactly, do you love about your country?

  11. #111
    On August 8th, 2011 at 1:26 pm, DANEgerus said:

    Maybe they should have super-imposed a Hammer & Sickle over an embryo?

    Because Adult Stem Cells success is funded by private enterprise and Embryonic failure requires tax-payer subsidy.

  12. #112
    On August 8th, 2011 at 1:35 pm, Ed Mahmoud abu al-Kahoul said:

    The markets tanked after the debt deal was signed. What part of the debt exceeds 100% of GDP and we’re on the fast track to Greece does the Commie POS “I hate America” not understand.

  13. #113
    On August 8th, 2011 at 2:54 pm, scott said:

    That didn’t take long. The logo is now fixed to not have the bottom and right gear be interlocked anymore!

  14. #114
    On August 8th, 2011 at 3:06 pm, CO2 Producer said:

    scott said:

    That didn’t take long. The logo is now fixed to not have the bottom and right gear be interlocked anymore!

    It’s the blog’s first example of “human ingenuity.”

  15. #115
    On August 8th, 2011 at 5:22 pm, Alan K. Henderson said:

    When I see a logo featuring a bunch of gears, I think of steampunk.

    Now that’s the ticket – mad scientists on every street corner and Victorian-era-sized government.

  16. #116
    On August 8th, 2011 at 8:47 pm, exceller said:

    I’ve been a gear designer for over 30 years, and just want to confirm how stupid that logo is. What they are showing are what I would call cogs, poorly designed and completely non functional cogs. If you tried to actually run them together, even two of them it would simply make a terrible clunking motion not suitable for any application. So whether they lock up or simply make a jerky clunking motion, it’s the perfect emblem for the governments department of innovation. Gear design principles have been around since the ancient Greeks. Leave it to a flashy new “innovation” program to point the way forward (or is it back?)

  17. #117
    On August 8th, 2011 at 8:55 pm, exceller said:

    Moving just the one gear doesn’t help. No two components shaped like that would work together as the logo implies. Their logo is a mechanism which doesn’t do anything. Maybe that was intentional.

  18. #118
    On August 9th, 2011 at 3:10 am, corkie said:

    On August 8th, 2011 at 10:44 am, Ilovemycountry said:

    This is cool – the stock market loses 700 points last week and is down another 340 because you people voted for those tea party losers.

    ilovemycountry, the stock market would be down 50% by now if us people hadn’t voted for the Tea Party.

  19. #119
    On August 9th, 2011 at 10:13 am, BFC Cpl Jack said:

    #118 see #63. We are in total agreement. “COGS” is the word. Gears as a symbol of “innovation”, please, gears are so passe! Yes still used and needed today but passe as innovation. There are limitless means of power transfer nowadays. Any body that fails to make a trip through an old mill or two with their wood peg gears, endless belt drives and overhead shafts just to examine and ponder its workings will never really appreciate INNOVATION and making do with what you have. And, just for fun you can envision all of the heart attacks and apoplexy developed by our “modern” day pusillanimous OSHA inspectors.

  20. #120
    On August 9th, 2011 at 12:15 pm, RobM1981 said:

    If the gears were offset, this is a common layout. The view is “looking down” on the gears. If, from the side, the first and third gears were in a different plane, this would work.

    Lots of watches and other such things work this way.

    Sorry, this is only a fail if you can’t think in 3 dimensions.

    And before someone points out the low-tolerances… please. It’s a logo, not a blueprint.

  21. #121
    On August 9th, 2011 at 2:35 pm, Lazybum said:

    Can we play “what if this was GW Bush’s team that came up with this logo” for a minute?
    It would be on every “news” tv show, every day, for many days on end. It would be on SNL, and every other “political comedy” show. It would be discussed in congress. There would be long classroom like explanations on CNN to edu-ma-cate the left’s supporters so they would finally get why it is so funny.
    But is was Obama’s team, so we get crickets from the “news” media.

  22. #122
    On August 10th, 2011 at 9:34 am, BFC Cpl Jack said:

    Rob @123: You sound like an excuse looking for a reason. It seems that if the “Designer” were aware of three-D he/she would have made a better illustration. If he/she could.

  23. #123
    On August 19th, 2011 at 12:46 pm, Socratease said:

    This logo was obviously put together by a group that has absolutely no idea how gears work, but have this vague impression that gears have something to do with machinery and innovation. That sounds exactly right: A government agency that doesn’t understand the basic principles at work in the area they’re regulating, but has no qualms about dictating to those who do how they are to do their job.

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