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E-mail of the day: Media Matters coordinates with Capitol Hill “allies” on Keystone XL; Plus: 20,000 jobs “is not that many”

By Michelle Malkin  •  January 25, 2012 11:23 PM

A flack for Media Matters for America, the Soros-backed one-trick GOP-bashing pony, sent an e-mail peddling the group’s latest anti-Keystone XL “study” to the Senate Democrats’ communications director at the Senate Environment and Public Works Committee, Mary Kerr.

For some reason, Senate Republican EPW communications director Matt Dempsey with GOP Sen. James Inhofe’s office also ended up cc’ed on the e-mail.


Their mistake is our gained insight (or rather, confirmation of what we already assumed).

Read on:

From: Emilee Pierce [mailto:epierce@mediamatters.org]
Sent: Wednesday, January 25, 2012 09:11 PM
To: Kerr, Mary (EPW); Dempsey, Matt (EPW)
Subject: Heads up – MMFA study on media coverage of KXL out tomorrow

Mary and Matt,

I wanted to flag that MMFA will be putting out a major, quantitative report on media coverage of KXL tomorrow morning.

The study will be similar to our EPA counting study (http://mediamatters.org/research/201106070010) — and will drill home the point the media bought right into Big Oil’s desired frame on KXL, focusing largely on the (inflated) number of jobs that could be created, without paying due attention to the many other important issues at stake. (Ranchers’ land, spills, climate change, etc.)

We are hoping for a big media splash, but – more importantly – we’re hoping that allies will be able to leverage it to gain favorable coverage.

I’ve pasted a very brief summary below – and will be sure to send along the final study as soon as it’s up. If you have any questions, please let me know.

All the best,


STUDY: The Press And The Pipeline

A Media Matters analysis shows that as a whole, news coverage of the Keystone XL pipeline between August 1 and December 31 favored pipeline proponents. Although the project would create few long-term employment opportunities, the pipeline was primarily portrayed as a jobs issue. Pro-pipeline voices were quoted more frequently than those opposed, and dubious industry estimates of job creation were uncritically repeated 5 times more often than they were questioned. Meanwhile, concerns about the State Department’s review process and potential environmental consequences were often overlooked, particularly by television outlets.

Emilee Pierce
External Affairs Director for Climate and Environment
Media Matters for America

Matt Dempsey e-mails: “It’s not often that Senator Inhofe’s office receives emails of a heads up to promote the Media Matters agenda! So I will do my part and share with you tonight to help them get the ‘favorable coverage’ they want from their ‘allies’ on Capitol Hill.”

We know at least one Democrat recycling the Media Matters talking points: Chicago Democratic Rep. Jan Schakowsky (Ill.), who tried arguing today that 20,000 jobs “is not that many.”

Chicago Democratic Rep. Jan Schakowsky (Ill.) drew fire from Sen. Dan Coats (R-Ind.) on Wednesday when she dismissed the proposed Keystone XL oil pipeline, suggesting the 20,000 jobs it could create were relatively insignificant in the scheme of the greater economy.

“Twenty thousand jobs is really not that many jobs, and investing in green technologies will produce that and more,” she said on Chicago’s WLS Radio Don Wade and Roma Show on Wednesday morning. “But I’ll tell you what, you know it seems to me that the Republicans would rather have an issue than a pipeline.”

Coats, a vocal proponent of the project, which would transport oil from Alberta, Canada, to America’s Gulf Coast, swiftly responded in a separate interview on the same show later on Wednesday morning, suggesting Schakowsky has spoken insensitively.

“Tell that to the 20,000 people that woke up this morning and didn’t have a job to go to,” said Coats. “ ‘Well, these don’t really matter’ — I mean, this not only is jobs, this is less dependence on Middle East oil.”

“And here we have, you know, the president talking about becoming energy independent, but he turns down the easiest way to do that,” the freshman senator continued.

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