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Trump to Make ‘Major Announcement’ in Nevada; May Endorse Gingrich; Update: Romney

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By Doug Powers  •  February 1, 2012 10:09 PM

**Written by Doug Powers

Before we chew on any of the possibilities, it’s important to remember that the next season of Celebrity Apprentice kicks off in just over two weeks, and The Donald isn’t one to let a prime promotional opportunity slip by.

With that little disclaimer out of the way, there’s this from KLAS-TV:

An advisor to Donald Trump says he will make a major announcement in Las Vegas tomorrow. Sources tell the 8 News NOW I-Team Trump will endorse Newt Gingrich.

According to Trump advisor Michael Cohen, “Donald J. Trump will be making a major announcement tomorrow at 12:30 p.m. at Trump International Hotel & Tower, Las Vegas, Nevada… The announcement will pertain to the Presidential race.”

Gingrich says he’s in the dark as to what Trump’s up to:

“I have no idea what The Donald is going to do,” Mr. Gingrich said. “He is always interesting, and I don’t know of anybody who does a better job of getting attention by announcing that he will presently announce something.”

How valuable would a Trump endorsement be for Gingrich? Trump’s not exactly a staunch conservative, and that’s the kind of support Gingrich needs right now — especially since Romney’s been saying things that move him to the center so much that Mitt’s in danger of being mistaken for a fulcrum.

Other possibilities: Trump will announce a third party run while pitching the new season of Celebrity Apprentice — or Trump might announce an endorsement of Romney while pitching the new season of Celebrity Apprentice. Trump might also pitch the next season of Celebrity Apprentice while announcing an endorsement for Rick Santorum or Ron Paul. Another possibility is that Trump will announce plans for a new show called “The GOP Candidate Apprentice” which will award a substantial donation to the campaign of the candidate who can most effectively promote Celebrity Apprentice.

Update: The AP is now reporting that Trump will endorse Romney… and promote Celebrity Apprentice, of course.

Update II: Yep, Romney it is. The continual media flip-flop provided a fitting lead-in.

**Written by Doug Powers

Twitter @ThePowersThatBe

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