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CNN sees lowest ratings in a decade

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By Doug Powers  •  May 2, 2012 02:34 PM

**Written by Doug Powers

CNN’s ratings have been sinking so fast that this spring they came very close to beating James Cameron to the bottom of the Mariana Trench. As a matter of fact, April was CNN’s lowest rated month in over ten years:

It’s no April Fool’s joke — last month CNN delivered its lowest-rated month in total day in over a decade, since August 2001, the month before the September 11 attacks. The once-dominant cable news network posted decade-lows among both total viewers (357,000) and Adults 25-54 (108,000). Versus April last year, CNN was down 21% in total viewers and 29% in 25-54. In comparison, leader Fox News Channel was up 2% in total viewers (1.1 million) and 1% in 25-54 (273,000) and No.2 MSNBC was flat in total viewers (425,000) and down 5% in 25-54 (139,000).

It’s so bad that the network’s eight-second audio tagline gives James Earl Jones enough time to say “This is CNN” and then greet each viewer by name.

Considering how they so thoroughly vet stories before airing them, conduct hard-hitting interviews with important newsmakers, and employ commentators completely disconnected from the people they’re covering in order to render unlikely any self-serving bias, it’s hard to understand why this ratings debacle would be happening**.

[**The overly sarcastic sentence of the day was brought to you by Acme Mountain Climbing Gear — when you’ve got to make it over the top, make it Acme!]

**Written by Doug Powers

Twitter @ThePowersThatBe

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