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Bob Schieffer caught off guard when Romney ad unwittingly starring Bob Schieffer airs during Bob Schieffer’s show

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By Doug Powers  •  July 16, 2012 05:08 PM

**Written by Doug Powers

Successful ad placement takes a page from the three rules of real estate: “Location, location, location”:

CBS News correspondent Bob Schieffer was caught off guard Sunday when he made an instant cameo in a Romney campaign commercial airing during his own program.

In the commercial, Schieffer — who hosts CBS’ “Face the Nation” — was shown questioning Obama campaign adviser David Axelrod over a barrage of negative ads, especially attacks on presumptive Republican presidential nominee Mitt Romney and Bain Capital.

“Whatever happened to hope and change?” the spot showed Schieffer saying in footage from the program.

Schieffer opened a later segment saying he was “shocked” by the ad and distancing himself from it.

Schieffer reminded viewers he didn’t give his permission for the clip to be used and has “no affiliation with the Romney campaign.” It’s okay, Bob, most people would never make that assumption anyway.

Here’s the Romney ad in question:

And Schieffer’s subsequent reaction:

Bob hasn’t been that miffed since Mark Block offered him a Marlboro.

I don’t know the whole story as far as from where the Romney ad originated. If the time was purchased from some local affiliates there’s not much the network could have done, but if it ran network-wide they had an attention lapse at CBS HQ.

**Written by Doug Powers

Twitter @ThePowersThatBe

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