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New Obamacare ad campaign: Enroll, because your pets need you

By Doug Powers  •  February 4, 2014 12:37 PM

**Written by Doug Powers


“If you loved me you’d do it” has sparked some poor decisions throughout history — even poorer when the command came from an animal.

From USA Today:

A multimillion-dollar Affordable Care Act advertising campaign launches today targeting young women, who are more likely to enroll in health insurance and are the best hope for signing up their more risk-oriented male counterparts, backers say.

The campaign by the non-profit advocacy group Enroll America uses pets to reach its audience and launches with less than two months to go before the March 31 deadline for enrollment. Enroll America says about 81% of the public doesn’t know about the deadline and 69% of people don’t know that financial help is available to those with incomes below 400% of the poverty level.

Not mentioned in the new batch of ads targeted to “Gen Y” women is that Obamacare might also help give them a lot more time to spend with their pets.

Speaking of pets, back when President Obama promised “if you like your plan you can keep your plan,” even my **dog didn’t believe it.

**Pictured here re-enacting the beginning of “Patton”

What do these ads say about what the Obama administration perceives the intelligence level of their target demo to be?

Those look like Saturday morning PSAs warning kids not to try to jam forks into electrical outlets, except dumbed down a little.

**Written by Doug Powers

Twitter @ThePowersThatBe

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