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Guy who operates dozens of jets and a spacecraft fleet to help save planet by giving up… hamburgers

By Doug Powers  •  July 12, 2014 10:17 AM

**Written by Doug Powers


Richard Branson, the head of Virgin Airways and Virgin Galactic is so concerned about the effects of man-made global warming that he’s decided to make the ultimate sacrifice by giving up… eating meat:

Sometimes it seems like much of our food is stuck in a cycle of excessive production and excessive consumption. However as a wonderful lady called Christina from James Cameron’s foundation explained to me, there are simple changes we can make in our everyday life that could have an impact.

Meat consumption today contributes to global warming and environmental degradation. It’s estimated that 14.5% of global man-made greenhouse gas emissions come from livestock – which is more than the contribution from all forms of transport. Beef production makes up 41% of those emissions.

A snapshot at the dent Branson’s burger sacrifice will make on his overall contribution to emissions:

At the latest count, Beardie’s company Virgin Atlantic operates 38 aircraft, creating a carbon footprint of 5.9 million tonnes of the greenhouse gas CO2 each year.

Branson also plans to launch Virgin Galactic spacecraft, whose emissions will be the equivalent of a return trip by jet from London to Los Angeles for each passenger.

A juicy quarter-pounder, incidentally, is said to cause 0.0015 tonnes of CO2 emissions, according to even the most militant of eco-warriors.

I’ve said it before: If Branson, Gore and the rest expect people to believe their alarmism, they’re going to act as if believe it themselves. Branson’s giving up eating beef because of its contribution to the purported threat to the human race that is global warming, but let’s face it, he wouldn’t shutter his airline if all the jets were powered by New York strip steaks. Normally I like to see a little more alarm displayed by alarmists — especially those telling skeptics of their claims to “get out of the way.”

By the way, Virgin Galactic, whose rockets are propelled by nothing more than an eco-friendly mixture of 0% spinach, 0% geothermal and 100% rocket fuel, isn’t just Richard Branson’s project — it’s also backed by Abu Dhabi’s Aabar Investments. As you know, Abu Dhabi is the place where they make all their money selling solar panels, except there they spell it O-I-L.

**Written by Doug Powers

Twitter @ThePowersThatBe

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